The volume of notifications that users receive daily is enormous. Therefore, it presents a ready opportunity for businesses to interact with their target segments on an elementary level.
However, there is a method in the madness, and one must know how to use push notifications wisely.
Why People Need These Notifications?
A typical user maintains a considerable number of apps on his or her smart devices.
Users usually forget how many apps they have on their devices and thus often miss out on updates and offers.
Notifications thus help the users to get organized.
These services help users prioritize things that should remain at the top of their agenda.
What are Push Notifications?
The clickable or actionable pop-up messages and the promotional material that you encounter daily on your browser or mobile phone screen are known as browser push notifications or simply push notifications.
Unlike the in-app notifications that are delivered by mobile apps, these notifications are automated communication messages delivered by the websites/apps directly to their users as home screen notifications.
Usually, these notifications contain a URL, a message, and an image with a title. Nowadays, push services are tailored and customized as per individual users and the devices they use.
Push notifications provide updates, information, reminders, and much more. The aim of these services is the engagement of their users with the respective apps.
Different Types of Push Notifications
Push notifications can be used in multiple ways and it’s very easy to integrate them in your business flow.
Here are a few of the best examples to use them in a very productive way.
#1. Cart Abandonment Campaigns
All e-commerce apps utilize eCommerce push notifications to re-engage customers who have abandoned their carts in the midst of a shopping spree. On average, carts are abandoned almost 70% of the time!
Using cart abandonment campaigns the right way can increase an app’s revenue by up to 15%.
An e-commerce app looking to attract a customer with an abandoned cart would deliver notifications along the lines of:
“You found a great deal on XYZ! Order it now before prices go up.”
Promotional push notifications apprise the users about giveaways, sales, and exclusive offers. These notifications encourage users to make purchases.
These can be used in apps of all kinds – from shopping apps to fitness apps.
For example, Kohl’s app offers discounts by pushing the following notification:
“Will you get 40%, 30% or 20% off? Check the App to reveal your mystery savings.”
Re-engagement notifications are an enticing way of grabbing a user’s attention. These notifications are designed to make the user open the app.
For instance, Yelp engages its customers using the following notification:
“Hi Justina, here is a brunch spot for your Thinking Cup. Click here to take a look.”
The notification has a picture. Push notifications that include a picture are opened 56% more than notifications with only text.
It also has an emoji. Using emojis in push notifications improves notification open rate by 85%!
Push notifications with announcements are a super-effective way of engaging the user. A marketing study concludes that push notifications are most effective in the afternoons, Tuesday through Friday.
You can send the users notifications announcing new app features, new products from your company, or announcing the winners of a contest.
The StyleRyde app informs the user about a new feature using this notification:
“Sara – Now you can schedule StyleRyde pickups right from your smartwatch.”
How to Ideally Use Push Notifications for Business?
Although online push notifications seem an easy method to push your content easily, here are a few of the guidelines that you must follow to get most out of your push notification campaigns.
#1. Create Genuine Content
Nicely crafted content targeted towards the right audience is the key. Open-ended and persuasive content is preferable to the close-ended one. The user must find some benefit in the material.
The content message needs to be crisp and clear that it can engage and hook the user with a call to action.
Also, as Amazon and other e-commerce websites do, create some urgency with a hidden message that hits the psyche of the user’s “fear of losing and missing the opportunity” bias.
#2. Combine with E-mail Marketing Strategy
Clubbing the push messages with your e-mail marketing strategy can expand your reach to a broader audience.
As soon as someone subscribes to your email database, you can send them some push notifications to teach them about your product or services.
By using this technique, you can have them subscribed at both the platform and you can get in touch with them easily.
#3. Social Media
Engaging the audience on social media platforms such as Twitter, Facebook, Instagram, Pinterest, and others further increases your reach.
You can create a page with your embedded link of notification or add it to your profile to do so.
Also, adding testimonials of your services or products by earlier users is a great way to enhance word of mouth.
#4. Right Notifications
You can use the A/B testing method to figure out the best promotional strategies for your business that can engage your targeted users more.
Such testing methods provide data to create plans for maximum conversions.
#5. Segmented Campaigns
Segmented campaigns are more effective when compared to broadcast campaigns. The push notification statistics reveal that they increased from 65% in 2015 to 85% in 2017 and still growing. They are more effective as they narrow down essential filters for your target audience.
You can segment your notification campaign based on geographic location, demographics, market or industry, past web and e-mail activities, buyer’s personality, workflow activity, and many other ways.
#6. Easy Opt-in Process
Users always welcome and prefer permission-based notifications. Therefore, while the opt-in option is critical, so is the opt-out option too. The user wants the freedom of choice.
Again, A/B testing can be utilized to find the best suitable way for your method.