Marketers understand why it’s critical to target customers with the right message at the right time.
For product marketers and eCommerce managers, SMS is an increasingly essential part of multi-channel marketing —,, especially with a mobile-first online retail market.
In this article, we’ll summarize 6 benefits you may not know about SMS marketing for Shopify. We’ll also outline how to use SMS effectively for better lead acquisition, closing rates, and customer loyalty for your Shopify or Shopify Plus store.
By the end, we hope you’re ready to integrate SMS marketing right away!
Things Shopify Merchants Need To Know About SMS Marketing
1) SMS is one of the most immediate channels available
SMS (a.k.a. text message marketing) is perhaps the most direct route to customers when it comes to D2C marketing. With a 98% open rate and a 5x click rate compared to other channels (such as email marketing), SMS is a more casual and less threatening channel for customers.
Not only do standalone SMS marketing campaigns have a high success rate and proven ROI for Shopify merchants, but they also enhance and support other marketing channels like email and social marketing. As mobile shopping activity continues to rise, shoppers expect to receive offers, discounts, consultations, and other promos through mobile messaging.
2) SMS can help you recover lost sales
Merchants not utilizing SMS as part of a mobile marketing strategy are missing out on building direct relationships with customers. As a result, this could mean sacrificing sales.
Littledata found that, on average, nearly 60% of mobile shoppers abandon their carts before completing checkout.
Many of these incomplete checkouts may be due to unanswered questions. And while automated messaging may not solve these barriers to purchase, it can certainly reengage shoppers through incentives or simple reminders to complete their checkout.
3) SMS helps you better understand your customers
You can learn more about the purchasing behavior of your customers by studying back-and-forth conversations.
For example, Wigzo is a performance SMS marketing solution that offers a dashboard showing customer conversions from which merchants can track trends, like commonly asked questions or concerns preventing them from purchasing.
This type of insight helps merchants understand the customer journey (and blockers) their customers face, which can lead to better Shopify conversion rates.
4) SMS will increase customer engagement
SMS marketing can help you directly build 1:1 relationships and trust with your customers.
Shoppers appreciate messages that make them feel valued or special, especially when messages include personalized responses from real humans that solves their barrier to purchase.
Whether shoppers are casually browsing before a first-time purchase or they are returning for a repeat purchase, shoppers are more likely to buy when they experience a level of brand trust.
5) Full-service SMS marketing for Shopify merchants
By combining AI with the world’s best live agents, the company has created the most personal marketing channel ever. The platform drives up to 20% increases sales for Shopify stores by answering questions, providing suggestions, offering deals, and up-selling.
Some of the best features include but are not limited to:
- Building SMS marketing lists – the Opt-In Pop-Up enables brands to quickly acquire SMS subscribers from their website
- Abandoned checkout recovery – brands can recover lost sales by connecting shoppers directly with a live agent that can answer questions and remove barriers to purchasing
- Interactive SMS campaigns – brands can rapidly build a subscriber list and talk to thousands of shoppers at once with beautiful, segmented outreach
We recommend Shopify stores use Wigzo as part of their eCommerce multichannel strategy for engaging with shoppers at every stage of the purchasing funnel — not only because it’s a proven method, but also because it offers the peace of mind shoppers want.
SMS marketing is becoming an increasingly essential channel as a direct line of communication to get in front of shoppers, recover lost sales, understand customers, and increase customer engagement.
SMS can be used as part of a multi-channel strategy for engaging with customers at each stage of the customer funnel to help increase conversions and ROI for your Shopify store.