Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. A common misconception is that “omnichannel” means “within” multiple channels—in other words, that it’s a matter of taking … Read more How to Get Started With Omnichannel Personalization
Deliver on the Seamless Customer Experience Promise with a Phased Approach to Omnichannel Personalization As retailers settle into 2016 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from eCommerce giants, emerging technologies, and shifting consumer behavior have outpaced omnichannel integration. This has prompted … Read more 5 Steps to Achieving Omnichannel Personalization
Consumers are making their ever-increasing buying power known when shopping and dealing with brands. They are more brand agnostic and used to the speed and convenience of personalized shopping. With customer preference and privacy taking center stage, it’s vital to stay relevant and overcome these continued challenges. Retailers need to: Understand consumers’ changing shopping habits, improve … Read more What are the benefits of omnichannel marketing?
The world of digital marketing keeps evolving incredibly fast. So do the customer demands and we all need to make sure we keep up. In this blog post, we take a look at the major shifts and challenges that organizations need to be prepared to make sure their personalization efforts don’t go to waste. Advances … Read more 6 Personalization Challenges Explained
Forty percent of U.S. consumers have purchased something more expensive than they originally planned because their experience was personalized, according to “The 2019 State of Personalization Report,” by Segment (PDF). The report also shows that a personalized recommendation drove 49% of shoppers to by a product they did not initially intend to buy. Those findings … Read more 5 Trends Transforming Ecommerce Personalization
How come omnichannel Personalization came into consideration? Consumers today have become very dynamic in their approach. As opposed to the earlier linear approach wherein consumers traveled in a predefined sales funnel which typically started from discovery to consideration and then from evaluation to purchase, before finally ending at retention; the new-age consumers travel in a … Read more Omnichannel Personalization for E-Commerce
If your team is like most eCommerce organizations these days, you have already made some progress in your personalization journey by serving relevant content to your ideal customer groups and optimizing the experiences that you serve. The ability to deliver true 1-to-1 personalized experiences across all channels has been the dream of every marketer — … Read more 3 Reasons why you need an ecommerce personalization