Marketers are kind of like the cool kids on the block — they always know what’s hip, they know all the right people, and they know what people want. They’d be the first to tell you about exciting new trends like marketing automation software. From small businesses to large enterprises, marketing automation is becoming a core … Read more Marketing Automation Checklist 2020
Marketing automation tools remain a hot topic for marketing teams, and with good reason. According to numbers compiled by Emailmonday, it’s estimated that 49% of companies currently use automation as part of their marketing strategy, with the percentage ticking up to 55% for B2Bs. It’s no wonder, then, that marketing automation adoption continues to grow, … Read more Marketing Automation And Its Usage 2020
Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. When we look at marketing technology, we can see that it’s enabled various channels such as print … Read more Types Of Marketing Automation 2020