5 Types Of Marketing Automation

5 Types Of Marketing Automation

I’m sure you’ll agree – the benefits of marketing automation are many. For one, it helps alleviate repetitive tasks. Marketing automation also helps nurture and convert leads more efficiently. And on autopilot, at that. And it ensures that no leads skip through the cracks. But there’s a catch: Marketing automation strategies can be so hard to … Read more 5 Types Of Marketing Automation

Best Cross Channel Marketing Automation Software

Best Cross Channel Marketing Automation Software

Cross channel marketing automation is used to engage with your prospects or customers across all digital platforms and devices. It is a modern marketer’s tactic used to transform eCommerce and marketing in general into a growth machine. With cross channel ecommerce marketing automation, you can stir up interactions and automated feedback together with contents on … Read more Best Cross Channel Marketing Automation Software

Difference Between CRM And Marketing Automation

Keeping a stable relationship with your customers is an essential aspect of your success. However, with the multiple marketing channels and sales processes, customer relationship became quite complex to manage. If you don’t use customer relationship management (CRM) and marketing tools, you’re leaving money on the table. To help you out, I’ll outline what the … Read more Difference Between CRM And Marketing Automation

The 6 Basic Marketing Automation Nurture Campaigns

The 6 Basic Marketing Automation Nurture Campaigns

Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for … Read more The 6 Basic Marketing Automation Nurture Campaigns

Marketing Automation: Key Challenges and Solutions

Marketing Automation challenges and solutions

The benefits of using marketing automation seem clear. Every year more marketers decide to move away from “spray and pray” campaigns and choose to automate their communication instead. But adopting marketing automation isn’t a walk in the park, as our research found. In our survey, we’ve asked more than 2,500 marketers around the globe about the … Read more Marketing Automation: Key Challenges and Solutions

5 Holiday Promotion Ideas Using Marketing Automation

5 holiday promotion ideas using marketing automation

With December around the corner, the holidays are officially here. This is the busiest shopping season of the year, and it’s a perfect time to run a festive promotion using a marketing automation tool. It’s no fun to work during the holidays, but fortunately, marketing automation makes it easy to know your audience, set up … Read more 5 Holiday Promotion Ideas Using Marketing Automation

Marketing Automation in Email Marketing Flow

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to … Read more Marketing Automation in Email Marketing Flow

Using Marketing Automation For Black Friday

How marketing automation work for Black Friday. Each year, online figures for Black Friday indicate continued substantial growth. In 2019, online sales reached new levels, and with more Internet users coming online in 2020, this year’s figures will likely be even higher. Purchases from mobile devices are bringing in billions, too. Research by Shopify showed … Read more Using Marketing Automation For Black Friday

Marketing Automation for Your Shopify Store

Where eCommerce Marketing Automation needs arise? Many small businesses selling on e-commerce platforms like Shopify begin by doing everything themselves. From product procurement and inventory management to customer service and packaging, all of these relatively small duties combine into a hugely time-consuming enterprise. Your marketing alone can quickly become a full-time job. You end up … Read more Marketing Automation for Your Shopify Store