If your product messaging and value proposition is presented differently by your marketing and sales teams, it will create a confusing experience for your buyer. If your messaging is inconsistent, you risk alienating your contacts by losing their trust. To them, it might sound like someone is lying or that your team does not fully … Read more Why You Need To Connect Your Marketing Automation And CRM
Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for … Read more The 6 Basic Marketing Automation Nurture Campaigns
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to … Read more Marketing Automation in Email Marketing Flow
Where eCommerce Marketing Automation needs arise? Many small businesses selling on e-commerce platforms like Shopify begin by doing everything themselves. From product procurement and inventory management to customer service and packaging, all of these relatively small duties combine into a hugely time-consuming enterprise. Your marketing alone can quickly become a full-time job. You end up … Read more Marketing Automation for Your Shopify Store