What is The Importance of Customer Segmentation

The Importance of Customer Segmentation

While mass marketing tactics are still able to get results, the assumption that simply everyone will be interested in buying what you are selling is a time-consuming, inefficient, and expensive strategy. Instead of a ‘one-size-fits-all’ approach, successful segmentation clusters your customer data into groups sharing the same properties or behavioral characteristics, helping to drive dynamic content … Read more What is The Importance of Customer Segmentation