The term retail is most commonly associated with clothing, but in reality, it refers to the sale of any kind of goods. So whether you’re in the boutique business, or you’re selling greeting card potatoes, you’re a part of the retail game. And lucky for you, no matter what your product is, text marketing is offering you solutions to some of your most common business pain points.
What is Retail Text Message Marketing, and How Can it Grow Your Business?
Operating any kind of retail business comes with its own set of challenges. How do you attract more customers, connect with them, and keep them coming back, all while turning a profit?
The solution is simple: text message marketing. By sending mobile coupons, text alerts, and SMS sweepstakes, you can increase customer loyalty, drive customer traffic on demand, and bring in more revenue.
It all begins with connecting your customers in the space where the point of sale begins. In this day and age, that space is on your cell phone. 77% of shoppers use a mobile device to search for products. By text enabling your business, and in turn your products, you take control by driving mobile searches up.
SMS marketing for retail can help grow your business in a number of convenient ways, including:
- Improving customer experience with texting
- Incorporating SMS into your social media strategy
- Creating a mobile referral program
- Encourage product reviews with SMS marketing
Uses of Retail SMS/Text Message Marketing
Retail businesses are in a great position to benefit from text message marketing. Teeming with visual aids, exclusive offers, and customer testimony, the retail industry is a playground for text marketing campaigns.
Here are just some of the ways you could begin utilizing SMS with your business.
1.Build a Customer Loyalty Program
Customer loyalty programs are simple to set up with SMS, and research shows that repeat customers spend 67% more than first-timers. Offer subscribers to your text club exclusive benefits such as flash sales, first access to new products, and members-only events. With custom fields, you can ensure that all your messages will be personalized helping each subscriber feel valued. This is essential given that 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.
2. Text Out Coupons
Everyone loves saving money. Sometimes the prospect of saving some money is just the push a customer needs to make a purchase. Especially when the item is more of a “want” than a “need”. Regardless, offering coupons via texting is a great way to connect customers with your marketing messages and ensure they’re being read. Texting does have a 98% open rate after all! And with MMS, you can even include rich media to showcase your products and entice customers further. 73% of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.
3. Give Product Updates
Let customers know when their product is ready with customer text notifications. This can be used for in-store pickup or for online orders. Additionally, if customers need to set up an appointment to schedule a fitting, a demo, etc., you can send out links to do that saving both parties time!
4. Promote Events
A great way to get people to look at your products is to get them into your space (we know, that’s about as groundbreaking as florals for spring). However, this marketing tactic has several hidden benefits. As a retailer, you have one of the most coveted necessities for event planning: space! Partner with local restaurants or entertainment to draw people in and soak in the bonus publicity from your partnership. The best part? Sending invitations and reminders is easier than ever with texting. With link tracking, you can even monitor who is checking out the event and give them an extra nudge.
5. Compliment Your Social Media Strategy
If your business has a strong social media presence you may already have people shopping from your pages. However, if you don’t have a foundation in e-commerce, you can use texting as a medium to translate digital traction into sales. For example, as a caption under a photo, you can provide your text-enabled number or shortcode with instructions to text in to reserve an order. Collect information from that customer, send them an invoice, and schedule a pickup!
6. Create a Customer Service Program
More than half (54%) of retailers said the customer experience is their most important area of focus. By text enabling your business, you can advertise a text-for-help program where customers can ask you all their questions to be answered in real-time, all through their mobile device. Learn more about how digital customer service can work for your retail business.