If you look beyond the standard advice that is Google and Facebook ads, there are a myriad of alternative ways to market your Shopify store that are just as effective (if not, more so) in boosting both brand awareness and product sales.
Here are 6 of them, rated by difficulty and their potential impact on sales, that you can try for your next marketing campaign.
Shopify Marketing Strategies
1. Feature User-Generated Content
From selfies to videos to write-ups, user-generated content refers to any form of media that is created by your customers. The easiest way to engage with your customers is to encourage them to create content featuring your products, and perhaps add an incentive as well.
This will generate buzz and reach out to a wider audience.
Burberry nailed it in 2009 with its “Art of the Trench” campaign, where it got users to submit photos of themselves wearing Burberry’s trench coat, some of which were featured on its Facebook page and a microsite.
The result was a 50% increase in sales, with over a million new Facebook followers.
2. Collaborate with Influencers
There are a few ways to leverage the massive fanbase of celebrities and bloggers. You can get them to create a sponsored post about your product, or feature them in advertisements.
In the case of major fashion house Calvin Klein, it managed to produce a viral campaign on Instagram by getting stars and supermodels, from Kendall Jenner to Iggy Azalea, to post selfies with the brand’s underwear and the hashtag #mycalvins.
It took only two weeks to garner an upwards of 13,000 fans on Instagram and 38,000 new ones on Facebook.
Today, there are more than half a million Instagram posts with that hashtag.
3. Create a Loyalty Program
A loyalty program is anything that encourages customers to return to the store and buy more products. It can come in the form of a “buy five meals to get one for free” stamp card, or a membership points system, where every dollar equates to a point, and the more points you accumulate, the more rewards you’ll get to redeem.
Sephora’s Beauty Insider program follows the latter system, using tiers and rewards like exclusive products to keep its patrons coming back for more.
4. Launch Contests and Giveaways
Everyone loves freebies. It’s one of the easiest ways to attract the public’s attention, especially if it’s an online effort.
Most social media giveaways invite users to like the brand’s pages, share the giveaway post, and tag a few friends.
It certainly does the job well, but don’t be afraid to add a few more steps like Urban Decay did with its “Get Electric with UD” contest. Participants had to create a Pinterest board featuring images of their favorite festival looks to win tickets to Coachella, the biggest music festival in the country.
After two months, Urban Decay’s Pinterest page received more than 51,000 new fans.
5. Offer Promotions and Discounts
Most customers like to shop when there’s a sale. Sometimes, they shop even more because of the sale.
All you have to do is slice the price, and slap on a sign or a banner to show the lowered cost. (Or use the classic strikethrough.)
For Valve, a game developer, the more discounts it offered, the more sales and profit it received (about a 1470% boost in sales and 293% boost in revenue, for a 75% off sale).
6. Use Email Marketing
Sending out mass emails with newsletters, and calls to action are simple but don’t always garner the response you want. The majority of such recipients, in fact, delete promotional emails almost immediately without reading them.
TripAdvisor’s strategy, however, has changed the game. It sends personalized emails based on your location and likes, so if you’ve been looking through hotels in London, it’ll send you an email featuring more of those or remind you to book one before it’s too late.
Sometimes, it steals your attention with the headline of an enticing article like “10 gorgeous beaches to visit before you die” – basically anything that will stand out from your typical marketing emails.
Nevertheless, with these ideas on how to market your Shopify store, you’ll certainly never run out of strategies again.