Using Push Notifications to Grow your Shopify Store

Setting up an eCommerce store on Shopify is simple. There are several resources available to walk you through setting up a navigable and sleek storefront. But, successfully growing your Shopify store is another ballgame.

Some of the biggest stores have a robust set of marketing channels – email, SMS, and social media, to name a few – to ensure they are maximizing their reach and bringing in more engagement. But just bringing in new visitors doesn’t cut it – you also need to be able to retain and retarget these store visitors.

That’s where push notifications for Shopify can make your engagement efforts much more impactful.

Step 1: Grow your Subscriber List

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The first step to setting up push notifications is to build your subscriber list.

When you first enable any push notification app, the app adds the browser prompt to your store by default. The browser prompt is a permission window that is displayed to your store visitors when they visit your site. Here’s what it looks like:

Since browser prompts are native to each browser, they are not customizable. This means that you have little control over what is displayed to your visitor. But, within the PushOwl app, you can add customizations based on your brand voice and preferences.

For instance, you can set a delay so that the browser prompt isn’t shown as soon as the visitor lands on your store. This delay allows your visitors to spend a few minutes browsing your store and in turn, makes it more likely that they would opt into your push notifications instead of hastily dismissing it.

Step 2: Set up Automation

Before you start sending promotions, you can set up some powerful automation that will trigger notifications based on customer activity.

1. Welcome Notification

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First impressions leave a lasting impact. So, as soon as your store visitor subscribes, it’s important that you greet them with a welcome notification that is automatically triggered. Many stores use this welcome notification to greet their new subscriber with a fun message while other stores provide their subscribers with a discount code for their next order.

2. Abandoned Cart Reminders

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Recovering your abandoned carts is a crucial part of store ownership. Just like email, push notifications allow you to set up re-targeting to engage shoppers who have abandoned their cart. With push notifications, you can set up a sequence of 3 reminders at different intervals to have a chance to bring your shoppers back and recover your carts easily.

One of the most common tactics used by merchants is to provide a discount code or free shipping on the shopper’s cart with the second or third reminder.

3. Flow

Ever wanted to send shoppers messages that are triggered based on their activity on your store? With Shopify Flow, you can easily set up automated push notifications based on different behaviors- from providing a loyalty discount for purchasing from you to sending a message notifying them about their order confirmation, delivery, and even return.

With Flow, you need to set up your preferred workflows once, and your customers can stay informed about their orders and any special discounts as you process it in the backend.

Step 3: Convert Subscribers with Attractive Promotions

Building your subscriber list is easy once you’ve set up your widgets.

According to a statistic, 5 to 15% of your store visitors are likely to opt-in to your push notifications.

Once your subscriber list starts growing, it’s time to send push campaigns to these subscribers to bring them back to your store and convert them into customers.

1. Flash Sale

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There’s no doubt about it – shoppers love flash sales! Campaigns with an expiry date create urgency in your shoppers and make them check out faster so that they don’t miss the deal. Many stores run weekend sales and use the Flash Sale feature to send out push notifications with an expiry date.

Add the discount code and the expiry time in the title copy. With flash sales, stores don’t have to explain too much about the sale since the title and the message create enough urgency to persuade subscribers to make a purchase.

2. Event Promotion

Campaigns that get the best traction are ones that are relevant and timely. This is why a notification promoting your store’s Christmas sale or a Black Friday sale gets more clicks and revenue than a regular old campaign.

Make the most of this attention by sending out timely campaigns based on these events. Some stores even run campaigns during fun holidays and events, like No Shave November or Fashion Week.

3. Product Engagement

Whether you’re launching your new product or promoting an existing product, sending a push notification with an attractive hero image and a catchy caption is bound to make your subscribers more intrigued about your product, prompting them to get it for themselves.

Use the title and message to paint an attractive picture of your product. You can even talk about the benefits of the product and what your subscribers will gain from owning it.

4. Product Advice

What unique quality or benefits do your products have? Do they have multiple functionalities? Or can you use the product with something else for a quick beauty hack? Promote these hacks with your subscriber base.

Sending out push notifications with exclusive tips can make your subscribers eager to receive your notifications and they are more likely to come back to your store. Even if they don’t purchase the product you’ve mentioned in the notification, you can expect them to browse the rest of the store and make a purchase while they’re at it.

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