How Automation Changes Everything in an Email Sequence

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It’s pretty obvious why email marketing has gained a lot of popularity in the last decade. It can give an ROI of $44 for every dollar you spend! The email marketing game has evolved and companies have started sending emails in a sequence based on customer behavior & suitability. Basically, companies shoot a series of … Read more How Automation Changes Everything in an Email Sequence

Tips For Successful eCommerce Personalization Campaigns

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We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. That’s a great first step, but it’s not the only benefit you can get out of … Read more Tips For Successful eCommerce Personalization Campaigns

Top Tips For Successful Email Marketing Campaigns

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If you break down any successful email marketing campaign bit by bit, you’ll find that there are more than one or two things that made it a hit. Everything from targeting and segmenting the right audience to personalizing emails has probably played a role. If your aim is to launch your own email marketing campaign … Read more Top Tips For Successful Email Marketing Campaigns

The 5 Best Analytics Tools for eCommerce Websites

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Business owners and commercial eCommerce platforms recognize that now, more than ever before, analytics are an integral part of success. That’s because there are more than 110,000 eCommerce websites out there generating revenue of a meaningful scale. That doesn’t even include the smaller eCommerce businesses that are new to launch and grow. And they’re all … Read more The 5 Best Analytics Tools for eCommerce Websites

How eCommerce Personalization Reduce Bounce Rates

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A user lands on your website and then immediately clicks the back button — Oh no! It’s the dreaded bounce. It only takes about 0.05 seconds for a user to decide whether they like your website enough to stay or bounce back. Given that the bounce rate is a common phenomenon, eCommerce websites have leveled … Read more How eCommerce Personalization Reduce Bounce Rates

Top 7 Critical eCommerce Metrics To Measure in 2020

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Most of the successful eCommerce stores make decisions based on data or metrics. They always know the state of their store’s performance at all times and know which levers to pull at what time. There is a countless number of eCommerce metrics you can track, but only a few directly represent the state of your … Read more Top 7 Critical eCommerce Metrics To Measure in 2020

5 Best Shopify Apps To Scale Your eCommerce Store in 2020

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Running an eCommerce website is a whole lot of different from running a personal blog. There’s a lot more to pay attention to, including email segmentation, secure checkout, shipments, running ads, and speed optimization, etc. Here, we’ve put together a list of some of the best Shopify apps to help you manage your eCommerce store … Read more 5 Best Shopify Apps To Scale Your eCommerce Store in 2020

5 Trends Transforming eCommerce Personalization

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40% of U.S. consumers have purchased something more expensive than they originally planned for because their experience was personalized, according to “The 2017 State of Personalization Report,” by Segment. The report also shows that a personalized recommendation drove 49% of shoppers to by a product they did not initially intend to buy. Those findings were … Read more 5 Trends Transforming eCommerce Personalization

Top 7 Marketing Automation Trends in 2020 [And Beyond]

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As a marketer, it’s very important for us to stay at the top of our competition, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation trends for 2020. All you have to do is to check out this … Read more Top 7 Marketing Automation Trends in 2020 [And Beyond]