How to Optimize Your eCommerce Site for Visual Search

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There’s only one thing that’s perpetually true about SEO: It’s always changing. Google constantly releases new updates and algorithms, and it’s up to eCommerce brands to be on top of the latest changes if they want to reap the benefits. Here are some fun visual search stats for you: 62% of Millennial and Gen Z consumers want … Read more How to Optimize Your eCommerce Site for Visual Search

4 Most Common Cart Abandonment Issues And How To Fix Them

On average, 7 out of 10 or 70% of carts are abandoned. Chances are your analytics paint a similar picture – maybe even worse. But you’re not alone. Cart abandonment is something that all eCommerce store owners and online retailers experience. The good news is that there has been quite a bit of research that has been … Read more 4 Most Common Cart Abandonment Issues And How To Fix Them

How to Increase AOV and Propel Your eCommerce Profits

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The eCommerce landscape has dramatically changed over the years. The rising acquisition costs make it harder to earn a profit. This leads to an ever-growing need to make more money off each sale – that is, increasing your average order value (AOV). Due to the high traffic and acquisition costs, relying solely on finding new … Read more How to Increase AOV and Propel Your eCommerce Profits

Niche Marketing For E-commerce Businesses: Strategies To Use In 2020

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Niche marketing is basically marketing targeted to a specific set of audiences interested in particular products or services. This strategy is useful for people who would reap the most benefits of these exclusively designed products or services. 5 Niche Marketing Strategies for eCommerce 1. Engage in direct conversations with your customers As a niche marketer, … Read more Niche Marketing For E-commerce Businesses: Strategies To Use In 2020

5 Ways to Generate More Ecommerce Sales with Facebook Ads

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According to Adweek, a typical return on investment from Facebook Ads in eCommerce is 152%. And the average order value online stores receive from ad referral is $85 (source). But with more than 2 million businesses already advertising on Facebook, gaining an audience’s attention and turning it into eCommerce sales is getting harder by the day. … Read more 5 Ways to Generate More Ecommerce Sales with Facebook Ads

5 Best eCommerce Marketing Automation Platforms

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According to the report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. The main advantage of this platform is that it automates and simplifies many manual and laborious tasks marketers do. What is also important, with marketing automation software it … Read more 5 Best eCommerce Marketing Automation Platforms

10 Best Growth Hacking Tools To Grow Your eCommerce Store

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A growth hacker is only as good as the tools he has. With the right tools, a growth hacker is able to run rapid experiments across the entire marketing funnel, identify the right tactics that work, and scale them up efficiently. What this means simply is – a growth hacker must constantly be on the lookout for the … Read more 10 Best Growth Hacking Tools To Grow Your eCommerce Store

5 Easy Email Marketing Segmentation Strategies to Try Today

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Marketers know that segmenting email marketing lists can improve open and clickthrough rates. Mailchimp’s latest user data showed that segmented campaigns get 14.37% more opens and 64.78% more clicks than non-segmented campaigns. That said, figuring out the best way to segment your email marketing lists can be a huge undertaking. To make it a little less daunting, this post … Read more 5 Easy Email Marketing Segmentation Strategies to Try Today

Is AI the Future of Account-Based Marketing?

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To be honest, we hate phrases like “harness the power of AI” or “use AI to revolutionize your sales”. Why? First of all, everybody keeps repeating them like a mantra, regardless of the context. They make it sound like AI can fix pretty much anything: from sales to your B2B communications. However, it’s not true. … Read more Is AI the Future of Account-Based Marketing?