The 5 Best Analytics Tools for eCommerce Websites

The 5 Best Analytics Tools for eCommerce Websites1

Business owners and commercial eCommerce platforms recognize that now, more than ever before, analytics are an integral part of success. That’s because there are more than 110,000 eCommerce websites out there generating revenue of a meaningful scale. That doesn’t even include the smaller eCommerce businesses that are new to launch and grow. And they’re all … Read more The 5 Best Analytics Tools for eCommerce Websites

How eCommerce Personalization Reduce Bounce Rates

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A user lands on your website and then immediately clicks the back button — Oh no! It’s the dreaded bounce. It only takes about 0.05 seconds for a user to decide whether they like your website enough to stay or bounce back. Given that the bounce rate is a common phenomenon, eCommerce websites have leveled … Read more How eCommerce Personalization Reduce Bounce Rates

Top 7 Critical eCommerce Metrics To Measure in 2020

critical-ecommerce-metrics

Most of the successful eCommerce stores make decisions based on data or metrics. They always know the state of their store’s performance at all times and know which levers to pull at what time. There is a countless number of eCommerce metrics you can track, but only a few directly represent the state of your … Read more Top 7 Critical eCommerce Metrics To Measure in 2020

5 Best Shopify Apps To Scale Your eCommerce Store in 2020

best-shopify-apps

Running an eCommerce website is a whole lot of different from running a personal blog. There’s a lot more to pay attention to, including email segmentation, secure checkout, shipments, running ads, and speed optimization, etc. Here, we’ve put together a list of some of the best Shopify apps to help you manage your eCommerce store … Read more 5 Best Shopify Apps To Scale Your eCommerce Store in 2020

5 Trends Transforming eCommerce Personalization

ecommerce-personalization-trends

40% of U.S. consumers have purchased something more expensive than they originally planned for because their experience was personalized, according to “The 2017 State of Personalization Report,” by Segment. The report also shows that a personalized recommendation drove 49% of shoppers to by a product they did not initially intend to buy. Those findings were … Read more 5 Trends Transforming eCommerce Personalization

Top 7 Marketing Automation Trends in 2020 [And Beyond]

Marketing-Automation-Trends

As a marketer, it’s very important for us to stay at the top of our competition, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation trends for 2020. All you have to do is to check out this … Read more Top 7 Marketing Automation Trends in 2020 [And Beyond]

Benefits of Customer Segmentation for eCommerce [2020]

customer-segmentation

The primary goal of any marketing campaign is to make sure that your message reaches the targeted audience. If you’re an electronics salesman, you want to target people who are in the market for a new gadget, and if you own a bakery, you’re are looking for people that need a sweet treat at their … Read more Benefits of Customer Segmentation for eCommerce [2020]

5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions

marketing-automation

Many marketers actually forget that customer acquisition isn’t the only way to grow their online business. If you really want to make the most of your marketing budget and grow your eCommerce revenue and conversions, you’ve to start by converting more leads, getting more purchases from existing customers, and boosting your CLV. So how do … Read more 5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions

10 Smart Ecommerce Personalization Examples That Boost Sales

ecommerce personalization examples

Its the year 202 and still if you’re not using eCommerce personalization, then you’re definitely losing revenue. In 2019 alone, businesses have lost nearly $756bn because of poor personalization techniques. But if you do the personalization right, you can make a huge profit. According to Gartner eCommerce stores that successfully implement personalization in their strategies … Read more 10 Smart Ecommerce Personalization Examples That Boost Sales