eCommerce Marketing Trends that are Dominating 2020

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eCommerce companies today are striving to thrive, remain competitive and efficient. Their top priority is usually customer experience. When it comes to eCommerce marketing trends online retailers need to employ the best techniques. Today, eCommerce business planning needs to adopt emerging trends in eCommerce marketing that will not fade away like fads. Marketing an eCommerce business planning … Read more eCommerce Marketing Trends that are Dominating 2020

5 Proven Ways to Use Social Proof in eCommerce

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According to the most recent surveys, 92% of consumers read at least one review before buying something online. More striking, 47% of people will only buy products rated above 4 stars. However, despite these statistics, very few businesses have an effective strategy for using Social Proof in eCommerce. What is Social Proof Social Proof is a type of conformity. … Read more 5 Proven Ways to Use Social Proof in eCommerce

5 Goal-Crushing eCommerce Marketing Strategies for 2020

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As 2020 approaches, the stakes have never been higher for online retailers trying to compete with sellers flooding marketplaces from retailers like Amazon and Walmart—and, in some cases, the direct-to-consumer retailers themselves. But, thankfully, it is not a hopeless task: We compiled 5 of the best expert-approved eCommerce marketing strategies that you need to try in 2020. … Read more 5 Goal-Crushing eCommerce Marketing Strategies for 2020

How To Use SMS Marketing To Grow Your Ecommerce Business

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SMS marketing is far from a ground-breaking new concept. While SMS marketing for eCommerce has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before. In fact during the recent holiday shopping season: Ecommerce brands earned a 14% CTR with SMS SMS also earned 592% higher … Read more How To Use SMS Marketing To Grow Your Ecommerce Business

5 Must-Use Facebook Ads Strategies for Ecommerce Marketers

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As someone actively promoting an online store, I bet you’ll agree: Whatever marketing channels you use, it’s never enough. You constantly need: More conversions to meet sales targets. Highly relevant traffic instead of accidental visitors. And a way to increase repeat sales from past customers. And yet you’re unsure about trying Facebook Ads. Why? With 1.39 … Read more 5 Must-Use Facebook Ads Strategies for Ecommerce Marketers

5 SaaS Marketing Trends You Can’t Ignore in 2020

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Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. One of the most common examples of a SaaS … Read more 5 SaaS Marketing Trends You Can’t Ignore in 2020

Benefits of Customer Segmentation for your business in 2020

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You must have heard a proverb – ‘Every shoe fits None’. Well, here it fits exactly the same. Customer Segmentation is a better choice to know your customers better and personalize your campaigns for each individual customer. And in the criteria which best suit them. It is not that bifurcating your customers into good and … Read more Benefits of Customer Segmentation for your business in 2020

5 Key Benefits of Email Marketing Automation for eCommerce Businesses

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For modern consumers, email has become one of the most popular channels of communication and information exchange. This popularity stems from the fact that emails are easy to create and fast to send, but they cost significantly less compared to other traditional communication channels like SMS. For this reason, brands have adopted emails to reach … Read more 5 Key Benefits of Email Marketing Automation for eCommerce Businesses

7 Tips on Increasing Your eCommerce Conversion Rate

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If you run an eCommerce shop, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your eCommerce site. What’s a good eCommerce conversion rate? Don’t worry about “average” eCommerce conversion rates. A good conversion rate is one that’s better than what you have right now. Because there are so many … Read more 7 Tips on Increasing Your eCommerce Conversion Rate