The retail sector is moving fast towards an amalgamation of both offline and online experiences. Today, consumers switch seamlessly between physical and online stores. Customer journeys are integrated in such a detailed manner now, that the idea of online shopping being a distinct activity when compared to brick-and-mortar shopping, no more exists.
In fact, e-retail sales are expected to contribute to 17.5% of total retail sales worldwide. As the e-commerce industry continues to expand, the competition is growing at a fast pace too. Here are some eCommerce push notifications examples to increase your sales.
Examples of eCommerce push notifications
1. Cart abandonment Notifications
If users visit the website, it means they are clearly interested in the products up for grabs. But since they have left the products in the cart and probably forgotten about them, it’s best to remind them. The fastest way to reach those people is via mobile phone.
Similarly, if they have opted to be notified of similar deals or offers while they are browsing through the website the first time, then browser push notifications can work their magic!
These notifications could be used to create a sense of urgency with messaging like the product is out of stock, a new ‘buy 1, get 1 free’ offer, etc. to make them come back and complete the purchase process at the earliest.
2. The FOMO Notification
Frankly speaking, no one has the time to visit an eCommerce website every day and check the ongoing deals. Yes – email newsletters are a powerful tactic to inform the customers but they don’t initiate a quick response. Push notifications, on both desktop and mobile, can notify them of price drops instantly!
So if the brand is having a massive sale or is running a limited period offer, such notifications can literally give them the “push” required to turn their attention to the services you are providing.
3. The geo-location Notifications
Such notification is sent to users in a certain geographical area to deliver a message that is relevant in terms of both time and place. For instance, in the image given below, the three brands sent messages to users stating the actual distance from the store in a bid to attract them.
Not only this, but the messages also contain loyalty points or a coupon code or a discount deal to instantly catch the eye of users.
4. The real-time Updates
This works best if you take food orders online or run a similar business because then it becomes your responsibility to make sure your customers know where their delivery is! GrubHub.com provides free online food ordering service and informs its customers in the wittiest fashion ever!
Basically, GrubHub provides value by monitoring the delivery time of the order placed by its customers.
5. The search-incentive Notification
Such a notification prompts the user to complete his first search started on a mobile app and thereafter, encourages using the search function. TripAdvisor, a travel website and mobile app, makes complete use of such a transactional push notification.
It encourages the user to finish a search he or she began on the TripAdvisor mobile app, by providing a heads up, such as a possible increase in prices of the apartments.