ecommerce_personalizationm_examples

5 Best eCommerce Personalization Examples That Boost Sales

If you’re not using eCommerce personalization, you’re definitely losing revenue. In the last year, businesses have lost $756bn because of poor personalization.

But if you get it right, you can make huge gains. Gartner predicts a 15% profit boost by 2020 for those who successfully handle personalization in eCommerce.

What is eCommerce Personalization?

eCommerce personalization means showing individualized offers, product recommendations, and other content to your visitors based on their previous actions, demographics, and other personal data.

5 Best eCommerce Personalization Examples

1. Deliver Weather-Sensitive Personalization

The first of our eCommerce personalization examples is from Shop Direct on their Very.co.uk website, and we really like it. As well as showing items to logged-in users based on their previous actions on the site, promotions are weather-sensitive. Here’s one version of the homepage for a sunny day:

examples-of-personalized-marketing-shopdirect-summer

And another for a cold one:

examples-of-personalized-marketing-shopdirect-winter

2. Recommend Product Categories Based on Browsing Behavior

amazon-has-great-ecommerce-personalization-software

One of the most common eCommerce personalization examples is from Amazon. When you visit their site and navigate to your personal page, you’ll see categories based on your previous onsite search and browsing behavior. Of course, it’s not perfect, as gifts you shop for will also show up here, but it’s still pretty accurate.

3. Send Personalized Email Based on User Behavior

One way to drive more sales with eCommerce personalization is to continue marketing to visitors even after they leave your site. Amazon does this extremely well, sending follow up emails and personalized newsletters to alert customers to deals on items they’ve seen.

this-echo-email-shows-the-power-of-amazons-ecommerce-personalization-tools

4. Pitch an Upsell at and after the Purchase

Did you know that 75% of customers are more likely to buy based on personalized recommendations? So you can get more sales by recommending products while people are at checkout. In this eCommerce personalization example, Amazon shows products related to what’s in the cart:

amazon-frequently-bought-with

5. Show Personalized Offers to Returning Visitors

Finally, some of the best eCommerce personalization examples target shopping cart abandonment by enticing abandoning visitors back to your site.

Since eCommerce sites have an average 69% cart abandonment rate according to Baymard Institute, targeting abandoners is an excellent way to recover revenue.

om-dynamic-text-replacement-alex-1

Leave a Comment