eCommerce companies today are striving to thrive, remain competitive and efficient. Their top priority is usually customer experience. When it comes to eCommerce marketing trends online retailers need to employ the best techniques.
Today, eCommerce business planning needs to adopt emerging trends in eCommerce marketing that will not fade away like fads. Marketing an eCommerce business planning needs the eCommerce marketing manager or eCommerce marketing coordinator to be on their toes. What may work today for their business might not work tomorrow.
eCommerce Marketing Trends
1: Mobile Devices
The entire market runs on mobiles in current times. Every consumer is on their tablets and mobile phones. It’s important for brands to hit this market segment.
The pay-per-click marketing technique is a huge investment for all companies who want to be ahead in the long run. Mobile eCommerce is one of the major trends in eCommerce marketing that all online retailers swear by. This is a fact that each year all mobile transactions are increasing by a significant number.
Recent eCommerce Market research shows that the holiday sales season is a big time to capture customers. People are more attached to their mobiles compared to their computers. So it is just the right time for all businesses to be responsive to Mobile eCommerce.
2: Voice Search
Whether at home, at the office or on the go, voice technology has smoothly entered our lives. Google has come up with some new guidelines which involve all the eCommerce stores to include text content. This would mean that all the companies should be on their toes optimizing their content for voice search.
Voice-enabled buttons will allow the capturing of a larger audience. To stay ahead of the competition, this emergent technology is a big Yes. From finding a nearby club, the best restaurant, hospitals to finding a song, we all depend a huge deal on eCommerce marketing trends voice assistants.
Businesses can use this technology in their search engine optimization (SEO) strategy. Using keywords and phrases that are best suited for voice search queries will bring the great results you want. This technology also helps people search by speaking into their smartphones or home assistant devices.
Google voice search going up in exponential numbers. It is crucial for businesses to understand this emerging trend and use it in their marketing strategy.
3: Consumer Awareness
With the best eCommerce marketing trends, online sales of any business grow effectively which leads to increase spending on eCommerce marketing services. Increasing consumer awareness and loyalty is something that brands must never miss.
Building your brand online is not just about posting content. Trustworthy and transparent content is very important for brands to accomplish. Over one-third of online shoppers switch to a new brand if the previous one did not offer transparency. Consumer awareness must be a big part of any brand’s marketing and communications plan.
A company can educate their consumer about its products or services and also about its performance. Consumer awareness plans should be well-designed for flawless consumer engagement and consumer welfare.
Consumer awareness programs must focus on some objectives:
- Understanding the category of customers who are interested in the business’s product
- Building an effective marketing plan that advertises the product to the target customer group
- Helping the prospective clients finding out the brand’s products and services
- Conveying the strengths and benefits of the products to your customers
- Helping the customers understand how your product will solve their problems and garnering trust
Every organization operates in a competitive market. A target audience must understand a business’s products. This will make them choose these products (single product eCommerce ) over a competing brand. Consumer awareness and transparency between business and clients are one of the top eCommerce marketing trends 2020.
4: User Experience
User Experience is one of the upcoming trends in eCommerce marketing. Personalized web content should be on the priority list of any brand’s digital marketing team. In eCommerce marketing trends online shoppers are the base of any brand’s target audience.
As times are changing, it is crucial for companies to personalize their user experience. Increase user experience by:
- Wowing the client with exceptional customer service
- Fast and effective shipping methods
- Competitive prices
- Ease of navigation on the website
- Flawless checkout experience
5: Customer Experience
Websites must target each unique person. They must ensure every prospective buyer sees the most relevant information. Minimize the number of steps to check out! The more steps you add, the less likely the customer will follow through with their payment. Keep prices and fees transparent. If customers see a last-minute change in prices, they will be annoyed.
Use user-generated content on your site. Your customers will be excited to see their photos on your site. You’ll also have proof that people are enjoying your products. This will make more people buy them and keep coming back.
6: Buying Experience
To personalize your webpage and deliver relevant products, consider these data points:
- Search queries
- Shopping cart
- Purchase history
- Geographical location
- Social behavior
Add to it a well-satisfying CRM (Customer Relationship Management). For this, a business needs customer information from:
A marketer should engage with customers while they are shopping, and answer questions. This, in turn, will lead them to the cart and a successful checkout.
7: Shopping Experience
After selecting a product and sending it to the cart comes optimizing the checkout page. Many online businesses focus on beautifying their front end but overlook client checkout experiences.
It’s important that your first impression is perfect and convinces customers to browse and buy. But the overall shopping and checkout experience is crucial, too.
Remember- not every trend will suit your business. There are many trends out there- make sure you’ve picked the right one before you invest money. It needs to match your brand tone, image, and goals. It also needs to be engaging enough for customers to enjoy.