Benefits of Customer Segmentation for eCommerce [2020]

customer-segmentation

The primary goal of any marketing campaign is to make sure that your message reaches the targeted audience. If you’re an electronics salesman, you want to target people who are in the market for a new gadget, and if you own a bakery, you’re are looking for people that need a sweet treat at their … Read more Benefits of Customer Segmentation for eCommerce [2020]

5 Ways to Segment Your Ecommerce Emails for Better Engagement

email-segmentation

The more relevant your emails are, the more likely they are to drive organic engagement. According to DMA, segmented and targeted emails generate 58% of all email marketing revenue, while Experian found that personalized emails generate 6x higher transaction rates. There’s no arguing with the data – segmenting your campaigns is guaranteed to increase your ROI. When it … Read more 5 Ways to Segment Your Ecommerce Emails for Better Engagement