Tips For Successful eCommerce Personalization Campaigns

ecommerce-personalization

We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. That’s a great first step, but it’s not the only benefit you can get out of … Read more Tips For Successful eCommerce Personalization Campaigns

How eCommerce Personalization Reduce Bounce Rates

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A user lands on your website and then immediately clicks the back button — Oh no! It’s the dreaded bounce. It only takes about 0.05 seconds for a user to decide whether they like your website enough to stay or bounce back. Given that the bounce rate is a common phenomenon, eCommerce websites have leveled … Read more How eCommerce Personalization Reduce Bounce Rates

5 Trends Transforming eCommerce Personalization

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40% of U.S. consumers have purchased something more expensive than they originally planned for because their experience was personalized, according to “The 2017 State of Personalization Report,” by Segment. The report also shows that a personalized recommendation drove 49% of shoppers to by a product they did not initially intend to buy. Those findings were … Read more 5 Trends Transforming eCommerce Personalization

10 Smart Ecommerce Personalization Examples That Boost Sales

ecommerce personalization examples

Its the year 202 and still if you’re not using eCommerce personalization, then you’re definitely losing revenue. In 2019 alone, businesses have lost nearly $756bn because of poor personalization techniques. But if you do the personalization right, you can make a huge profit. According to Gartner eCommerce stores that successfully implement personalization in their strategies … Read more 10 Smart Ecommerce Personalization Examples That Boost Sales

Top 5 Must have Segments to Optimize your eCommerce Marketing

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Only 40% of marketers think they have their marketing in place. If you are part of the other 60%, this article is exactly what you need. Read on to know all about behavioral segmentation and how it can help you create a driving growth. It’s time to stop being spammy, stop throwing money on every single … Read more Top 5 Must have Segments to Optimize your eCommerce Marketing

Latest Predictive Marketing Techniques to Boost Your E-Commerce

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Predicting your customers’ next steps is no longer a novel tactic. In fact, predictive marketing is more popular and more possible than ever before. We’ve put together a list of our favorite predictive analytics-based use cases, and described them below. Why are these our favorites? Because they work consistently, and many can be employed immediately, … Read more Latest Predictive Marketing Techniques to Boost Your E-Commerce

12 Ways To Segment Your Target Audience For Better eCommerce Personalization [2019]

segment target audience for better personalization

As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to these communications. In the marketing arena, personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools for marketers, couldn’t be more … Read more 12 Ways To Segment Your Target Audience For Better eCommerce Personalization [2019]

14 eCommerce Personalization Techniques To Dominate Your Competitors [2019]

ecommerce personalization techniques

eCommerce personalization done right lies in removing obstacles to purchase, and improving the customer experience. To use a famous marketing mantra: Whether it’s creating a personalized home page, a personalized product page, or personalized banners, the jury is in: personalization is here to stay. Here are our top eCommerce tips for you. Macro-Level E-Commerce Personalization … Read more 14 eCommerce Personalization Techniques To Dominate Your Competitors [2019]