Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. A common misconception is that “omnichannel” means “within” multiple channels—in other words, that it’s a matter of taking … Read more How to Get Started With Omnichannel Personalization
We are living in the era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed? By providing highly targeted, customized, and hyper-personalized experiences. … Read more Why Hyper-Personalization Is The Future Of Marketing
Deliver on the Seamless Customer Experience Promise with a Phased Approach to Omnichannel Personalization As retailers settle into 2016 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from eCommerce giants, emerging technologies, and shifting consumer behavior have outpaced omnichannel integration. This has prompted … Read more 5 Steps to Achieving Omnichannel Personalization
Personalization is the future of eCommerce. It’s that simple. It would be easy to throw a ton of statistics at you. Like the fact that 91% of customers are more likely to buy from an online store that provides personalized experiences. Or the growing willingness among users to share their personal information in exchange for … Read more 5 eCommerce Personalization Examples To Boost Conversions
Consumers are making their ever-increasing buying power known when shopping and dealing with brands. They are more brand agnostic and used to the speed and convenience of personalized shopping. With customer preference and privacy taking center stage, it’s vital to stay relevant and overcome these continued challenges. Retailers need to: Understand consumers’ changing shopping habits, improve … Read more What are the benefits of omnichannel marketing?
Marketing has evolved considerably over time. From the printing press and simple ads to the digital world, today’s marketer relies heavily on data analytics and personalization. Personalization is no longer a buzz word because those who know of its importance are capitalizing it and reaping the benefits. Thanks to predictive analysis and cloud marketing solutions, … Read more Why is Personalization So Important in All Aspects Of Marketing?
We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. That’s a great first step, but it’s not the only benefit you can get out of … Read more Tips For Successful eCommerce Personalization Campaigns
eCommerce personalization done right lies in removing obstacles to purchase, and improving the customer experience. To use a famous marketing mantra: Whether it’s creating a personalized home page, a personalized product page, or personalized banners, the jury is in: personalization is here to stay. Here are our top eCommerce tips for you. Macro-level eCommerce Personalization … Read more 14 eCommerce Personalization Techniques To Dominate Your Competitors 
The world of digital marketing keeps evolving incredibly fast. So do the customer demands and we all need to make sure we keep up. In this blog post, we take a look at the major shifts and challenges that organizations need to be prepared to make sure their personalization efforts don’t go to waste. Advances … Read more 6 Personalization Challenges Explained
In getting started with eCommerce personalization, remember that personalization simply means interacting with your online customers in a personal way. With all the talk of personalization as an eCommerce trend in 2018, it’s tempting to want to complicate the idea. On the contrary, in this article, we want to show retailers just how easy it … Read more Getting Started with Ecommerce Personalization