Is AI the Future of Account-Based Marketing?

account-based-marketing

To be honest, we hate phrases like “harness the power of AI” or “use AI to revolutionize your sales”. Why? First of all, everybody keeps repeating them like a mantra, regardless of the context. They make it sound like AI can fix pretty much anything: from sales to your B2B communications. However, it’s not true. … Read more Is AI the Future of Account-Based Marketing?

Top 7 Marketing Automation Trends in 2020 [And Beyond]

Marketing-Automation-Trends

As a marketer, it’s very important for us to stay at the top of our competition, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation trends for 2020. All you have to do is to check out this … Read more Top 7 Marketing Automation Trends in 2020 [And Beyond]

5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions

marketing-automation

Many marketers actually forget that customer acquisition isn’t the only way to grow their online business. If you really want to make the most of your marketing budget and grow your eCommerce revenue and conversions, you’ve to start by converting more leads, getting more purchases from existing customers, and boosting your CLV. So how do … Read more 5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions

Top 6 Benefits of Using Marketing Automation for eCommerce

marketing automation for ecommerce

Ecommerce marketing can be extremely tedious, not to mention time-consuming. And this is where marketing automation software comes into the game. When it comes to marketing for your eCommerce brand, automation can help you get a lot done in a lesser amount of time with better overall revenue. Seems like a win-win situation, right? No … Read more Top 6 Benefits of Using Marketing Automation for eCommerce

Top 5 Marketing Automation Tools [2019]

marketing automation tools

The marketing automation industry has skyrocketed from a $500m market to an expected $5.5bn in 2019 in four years. According to Salesforce’s State of Marketing Report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. At the same time, the list of … Read more Top 5 Marketing Automation Tools [2019]