How to Choose a Marketing Automation Tool in 2020

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If you’re new to marketing automation, choosing the best marketing automation tools for your eCommerce could be an overwhelming and intimidating process. Long gone are the days when your decision was limited to the top ten leading tools out there. To help you navigate this extremely crowded landscape and design your marketing strategy, we put … Read more How to Choose a Marketing Automation Tool in 2020

Using Marketing Automation to Build Authentic Customer Relationships

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Businesses never fared well with the ‘build it, and they will come…’ attitude. They have to reach out to the customers who would be willing to pay them for their offerings. Finding such an audience falls in the ‘to-do’ list of marketing departments. The larger their budget, the better the reach. Though, marketing was never … Read more Using Marketing Automation to Build Authentic Customer Relationships

5 Advanced Marketing Automation Tactics To Increase Sales

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Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning, and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects. … Read more 5 Advanced Marketing Automation Tactics To Increase Sales

How eCommerce Companies Can Use Marketing Automation to Improve Customer Retention

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What role will marketing automation play in eCommerce? Online marketing has evolved a lot over the last two decades, and it’s becoming even more essential as more and more customers gain access to smartphones. Building a marketing automation strategy that works for you, and your customers are important to gain more customers, retain the ones … Read more How eCommerce Companies Can Use Marketing Automation to Improve Customer Retention

5 Marketing Automation Trends of 2020

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Going into 2020, the Marketing Automation Software market is expected to continue growing at 8.55%, unlocking a market capitalization of US$ 6.4 billion by 2024. According to Emailmonday, more than 51% of companies are using Marketing Automation already. Over 58% of companies are planning to adopt it. 2020 will be all about creating unique, engaging experiences that add … Read more 5 Marketing Automation Trends of 2020

Is AI the Future of Account-Based Marketing?

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To be honest, we hate phrases like “harness the power of AI” or “use AI to revolutionize your sales”. Why? First of all, everybody keeps repeating them like a mantra, regardless of the context. They make it sound like AI can fix pretty much anything: from sales to your B2B communications. However, it’s not true. … Read more Is AI the Future of Account-Based Marketing?

Top 7 Marketing Automation Trends in 2020 [And Beyond]

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As a marketer, it’s very important for us to stay at the top of our competition, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation trends for 2020. All you have to do is to check out this … Read more Top 7 Marketing Automation Trends in 2020 [And Beyond]

5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions

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Many marketers actually forget that customer acquisition isn’t the only way to grow their online business. If you really want to make the most of your marketing budget and grow your eCommerce revenue and conversions, you’ve to start by converting more leads, getting more purchases from existing customers, and boosting your CLV. So how do … Read more 5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions

Top 6 Benefits of Using Marketing Automation for eCommerce

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Ecommerce marketing can be extremely tedious, not to mention time-consuming. And this is where marketing automation software comes into the game. When it comes to marketing for your eCommerce brand, automation can help you get a lot done in a lesser amount of time with better overall revenue. Seems like a win-win situation, right? No … Read more Top 6 Benefits of Using Marketing Automation for eCommerce

Top 5 Marketing Automation Tools [2019]

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The marketing automation industry has skyrocketed from a $500m market to an expected $5.5bn in 2019 in four years. According to Salesforce’s State of Marketing Report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. At the same time, the list of … Read more Top 5 Marketing Automation Tools [2019]