12 Ways To Segment Your Target Audience For Better eCommerce Personalization [2019]

segment target audience for better personalization

As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to these communications. In the marketing arena, personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools for marketers, couldn’t be more … Read more 12 Ways To Segment Your Target Audience For Better eCommerce Personalization [2019]

eCommerce Analytics In 2019: The Ultimate Guide

ecommerce analytics

If you don’t know where you are, you can’t know where you’re heading. I find that this saying rings true when it comes to managing and scaling an eCommerce company. So, knowing the ins and outs of your analytics is crucial because, without a robust approach to your analytics dashboard(s), you won’t know: How many people … Read more eCommerce Analytics In 2019: The Ultimate Guide

14 eCommerce Personalization Techniques To Dominate Your Competitors [2019]

ecommerce personalization techniques

eCommerce personalization done right lies in removing obstacles to purchase, and improving the customer experience. To use a famous marketing mantra: Whether it’s creating a personalized home page, a personalized product page, or personalized banners, the jury is in: personalization is here to stay. Here are our top eCommerce tips for you. Macro-Level E-Commerce Personalization … Read more 14 eCommerce Personalization Techniques To Dominate Your Competitors [2019]