5 Trends Transforming eCommerce Personalization

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40% of U.S. consumers have purchased something more expensive than they originally planned for because their experience was personalized, according to “The 2017 State of Personalization Report,” by Segment. The report also shows that a personalized recommendation drove 49% of shoppers to by a product they did not initially intend to buy. Those findings were … Read more 5 Trends Transforming eCommerce Personalization

Top 7 Marketing Automation Trends in 2020 [And Beyond]

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As a marketer, it’s very important for us to stay at the top of our competition, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation trends for 2020. All you have to do is to check out this … Read more Top 7 Marketing Automation Trends in 2020 [And Beyond]

5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions

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Many marketers actually forget that customer acquisition isn’t the only way to grow their online business. If you really want to make the most of your marketing budget and grow your eCommerce revenue and conversions, you’ve to start by converting more leads, getting more purchases from existing customers, and boosting your CLV. So how do … Read more 5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions

10 Smart Ecommerce Personalization Examples That Boost Sales

ecommerce personalization examples

Its the year 202 and still if you’re not using eCommerce personalization, then you’re definitely losing revenue. In 2019 alone, businesses have lost nearly $756bn because of poor personalization techniques. But if you do the personalization right, you can make a huge profit. According to Gartner eCommerce stores that successfully implement personalization in their strategies … Read more 10 Smart Ecommerce Personalization Examples That Boost Sales

7 Ways Big Data Will Impact Ecommerce in 2020

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As eCommerce continues to grow, so does the data that is stored. eCommerce businesses are only able to utilize a fraction of that data. But that is likely changing this year, as data scientists are getting better and better at merging, standardizing, and analyzing. All of this will impact eCommerce businesses. What follows are the … Read more 7 Ways Big Data Will Impact Ecommerce in 2020

5 Ways to Segment Your Ecommerce Emails for Better Engagement

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The more relevant your emails are, the more likely they are to drive organic engagement. According to DMA, segmented and targeted emails generate 58% of all email marketing revenue, while Experian found that personalized emails generate 6x higher transaction rates. There’s no arguing with the data – segmenting your campaigns is guaranteed to increase your ROI. When it … Read more 5 Ways to Segment Your Ecommerce Emails for Better Engagement

Ecommerce Statistics to Guide Your Strategy in 2020

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Being up-to-date with the latest eCommerce trends is not just critical for online business owners today but also for those whose business is predominantly in-store based. As these latest eCommerce statistics show, the world’s commerce continues to move online at a steady rate, supported by several factors like improvement in infrastructure and the availability of … Read more Ecommerce Statistics to Guide Your Strategy in 2020

5 Ways to Increase Holiday Sales and Engage Your Customers

’Tis the season for businesses across the world to see the bottom line on their income statements  (profit and loss, or P&L) go from red to black! Christmas is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. … Read more 5 Ways to Increase Holiday Sales and Engage Your Customers