How To Use SMS Marketing To Grow Your Ecommerce Business

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SMS marketing is far from a ground-breaking new concept. While SMS marketing for eCommerce has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before. In fact during the recent holiday shopping season: Ecommerce brands earned a 14% CTR with SMS SMS also earned 592% higher … Read more How To Use SMS Marketing To Grow Your Ecommerce Business

5 Must-Use Facebook Ads Strategies for Ecommerce Marketers

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As someone actively promoting an online store, I bet you’ll agree: Whatever marketing channels you use, it’s never enough. You constantly need: More conversions to meet sales targets. Highly relevant traffic instead of accidental visitors. And a way to increase repeat sales from past customers. And yet you’re unsure about trying Facebook Ads. Why? With 1.39 … Read more 5 Must-Use Facebook Ads Strategies for Ecommerce Marketers

5 SaaS Marketing Trends You Can’t Ignore in 2020

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Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. One of the most common examples of a SaaS … Read more 5 SaaS Marketing Trends You Can’t Ignore in 2020

Benefits of Customer Segmentation for your business in 2020

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You must have heard a proverb – ‘Every shoe fits None’. Well, here it fits exactly the same. Customer Segmentation is a better choice to know your customers better and personalize your campaigns for each individual customer. And in the criteria which best suit them. It is not that bifurcating your customers into good and … Read more Benefits of Customer Segmentation for your business in 2020

5 Key Benefits of Email Marketing Automation for eCommerce Businesses

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For modern consumers, email has become one of the most popular channels of communication and information exchange. This popularity stems from the fact that emails are easy to create and fast to send, but they cost significantly less compared to other traditional communication channels like SMS. For this reason, brands have adopted emails to reach … Read more 5 Key Benefits of Email Marketing Automation for eCommerce Businesses

7 Tips on Increasing Your eCommerce Conversion Rate

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If you run an eCommerce shop, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your eCommerce site. What’s a good eCommerce conversion rate? Don’t worry about “average” eCommerce conversion rates. A good conversion rate is one that’s better than what you have right now. Because there are so many … Read more 7 Tips on Increasing Your eCommerce Conversion Rate

How to Optimize Your eCommerce Site for Visual Search

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There’s only one thing that’s perpetually true about SEO: It’s always changing. Google constantly releases new updates and algorithms, and it’s up to eCommerce brands to be on top of the latest changes if they want to reap the benefits. Here are some fun visual search stats for you: 62% of Millennial and Gen Z consumers want … Read more How to Optimize Your eCommerce Site for Visual Search

4 Most Common Cart Abandonment Issues And How To Fix Them

On average, 7 out of 10 or 70% of carts are abandoned. Chances are your analytics paint a similar picture – maybe even worse. But you’re not alone. Cart abandonment is something that all eCommerce store owners and online retailers experience. The good news is that there has been quite a bit of research that has been … Read more 4 Most Common Cart Abandonment Issues And How To Fix Them

How to Increase AOV and Propel Your eCommerce Profits

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The eCommerce landscape has dramatically changed over the years. The rising acquisition costs make it harder to earn a profit. This leads to an ever-growing need to make more money off each sale – that is, increasing your average order value (AOV). Due to the high traffic and acquisition costs, relying solely on finding new … Read more How to Increase AOV and Propel Your eCommerce Profits