As a marketer, it’s very important for you to stay at the top of the competition, and keep abreast of the latest marketing automation trends. We’ve done the research, and put together a comprehensive list of the 5 best marketing automation trends for 2021. All you have to do is to read this list and … Read more
Text messages have around a 98% open rate and a 35% click-through rate, compared with just 20% and 2.5% for email marketing. SMS marketing is every marketer’s dream: engaging your customer where they are at, with the message they want to hear. E-commerce SMS marketing clearly has a lot more benefits than just adding on … Read more
Traditionally, any small retail business needed distributors like supermarkets and other retail outlets to make their product reach the masses. This meant sharing a great deal of profit with wholesalers and retailers. The only direct relationship manufacturers could secure with consumers was through unorganized door-to-door selling which became outdated and of little use in understanding … Read more
Every Direct to Consumer company does advertising a little differently. We’ve examined eight D2C companies that all share one thing in common: their one-of-a-kind approach to marketing and advertising has brought them lots of recognition, customers, and revenue. Let’s examine these five Direct to Consumer e-Commerce companies and discuss what you can take away from … Read more
Manufacturers and distributors had clearly agreed-upon rules – Manufacturers made products, distributors/retailers bought it in large volumes and sold it to end customers at a higher price. But that was the case only till eCommerce technologies intervened and changed things for good. Handling end customers is no more complicated, thanks to eCommerce platforms and operational … Read more
As times change, more B2B businesses are moving towards D2C e-commerce strategies. What is D2C e-commerce? Direct-to-consumer e-commerce, popularly known as D2C or DTC e-commerce, is a term for an e-commerce model where traditional B2B businesses start selling directly to end-consumers. Like for example, farmers selling directly to a customer who will consume their produce. Difference … Read more
The volume of notifications that users receive daily is enormous. Therefore, it presents a ready opportunity for businesses to interact with their target segments on an elementary level. However, there is a method in the madness, and one must know how to use push notifications wisely. Why People Need These Notifications? A typical user maintains … Read more
Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. In a world where giants like Amazon, Walmart, and Alibaba rule retail, how do … Read more
Its formal name is short message service or SMS, but most of us know it by its more ubiquitous name: texting. Americans send an estimated six billion text messages per day, 90% of which are read in three minutes or less. When you compare texting to other forms of communication like phone calls and emails, … Read more
Surviving in the e-commerce industry is not that easy. Customers are always bombarded with amazing adverts trying to convince them to jump ship to another brand, and without a strong customer retention strategy, it just might work. Well, the good news is, if you’ve already convinced a customer to buy once, all you have to … Read more