Niche Marketing For E-commerce Businesses: Strategies To Use In 2020

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Niche marketing is basically marketing targeted to a specific set of audiences interested in particular products or services. This strategy is useful for people who would reap the most benefits of these exclusively designed products or services. 5 Niche Marketing Strategies for eCommerce 1. Engage in direct conversations with your customers As a niche marketer, … Read more Niche Marketing For E-commerce Businesses: Strategies To Use In 2020

5 Best eCommerce Marketing Automation Platforms

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According to the report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. The main advantage of this platform is that it automates and simplifies many manual and laborious tasks marketers do. What is also important, with marketing automation software it … Read more 5 Best eCommerce Marketing Automation Platforms

10 Best Growth Hacking Tools To Grow Your eCommerce Store

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A growth hacker is only as good as the tools he has. With the right tools, a growth hacker is able to run rapid experiments across the entire marketing funnel, identify the right tactics that work, and scale them up efficiently. What this means simply is – a growth hacker must constantly be on the lookout for the … Read more 10 Best Growth Hacking Tools To Grow Your eCommerce Store

Tips For Successful eCommerce Personalization Campaigns

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We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. That’s a great first step, but it’s not the only benefit you can get out of … Read more Tips For Successful eCommerce Personalization Campaigns

Top Tips For Successful Email Marketing Campaigns

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If you break down any successful email marketing campaign bit by bit, you’ll find that there are more than one or two things that made it a hit. Everything from targeting and segmenting the right audience to personalizing emails has probably played a role. If your aim is to launch your own email marketing campaign … Read more Top Tips For Successful Email Marketing Campaigns

The 5 Best Analytics Tools for eCommerce Websites

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Business owners and commercial eCommerce platforms recognize that now, more than ever before, analytics are an integral part of success. That’s because there are more than 110,000 eCommerce websites out there generating revenue of a meaningful scale. That doesn’t even include the smaller eCommerce businesses that are new to launch and grow. And they’re all … Read more The 5 Best Analytics Tools for eCommerce Websites

How eCommerce Personalization Reduce Bounce Rates

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A user lands on your website and then immediately clicks the back button — Oh no! It’s the dreaded bounce. It only takes about 0.05 seconds for a user to decide whether they like your website enough to stay or bounce back. Given that the bounce rate is a common phenomenon, eCommerce websites have leveled … Read more How eCommerce Personalization Reduce Bounce Rates

Top 7 Critical eCommerce Metrics To Measure in 2020

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Most of the successful eCommerce stores make decisions based on data or metrics. They always know the state of their store’s performance at all times and know which levers to pull at what time. There is a countless number of eCommerce metrics you can track, but only a few directly represent the state of your … Read more Top 7 Critical eCommerce Metrics To Measure in 2020

5 Best Shopify Apps To Scale Your eCommerce Store in 2020

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Running an eCommerce website is a whole lot of different from running a personal blog. There’s a lot more to pay attention to, including email segmentation, secure checkout, shipments, running ads, and speed optimization, etc. Here, we’ve put together a list of some of the best Shopify apps to help you manage your eCommerce store … Read more 5 Best Shopify Apps To Scale Your eCommerce Store in 2020