SMS marketing is far from a ground-breaking new concept. While SMS marketing for eCommerce has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before. In fact during the recent holiday shopping season: Ecommerce brands earned a 14% CTR with SMS SMS also earned 592% higher … Read more How To Use SMS Marketing To Grow Your Ecommerce Business
What role will marketing automation play in eCommerce? Online marketing has evolved a lot over the last two decades, and it’s becoming even more essential as more and more customers gain access to smartphones. Building a marketing automation strategy that works for you, and your customers are important to gain more customers, retain the ones … Read more How eCommerce Companies Can Use Marketing Automation to Improve Customer Retention
Did you know that text messages have an open rate of 98% compared to only 20-30% for email? eCommerce businesses are using SMS marketing to foster better relationships with their customers. Text messages are extremely useful when done correctly. Read on to learn the basics of using SMS marketing for eCommerce. What is SMS marketing? … Read more Boost eCommerce Sales With SMS Marketing
If you want to build a sustainable, and competitive eCommerce store today, you have to be willing to invest in email marketing. A well-executed email strategy can help you scale up your brand awareness, qualify and nurture leads, increase traffic to your store, drive repeat purchases, and build a stronger, more profitable eCommerce business over … Read more How To Drive More Sales With Email
Automated text messages or automated SMS are small, yet powerful marketing channel that can help eCommerce brands boost their customer engagement and increase their lifetime value. An almost absolute open rate of 98% and a 29% engagement rate make SMS a must-have marketing channel for every eCommerce business. 2 out of 3 three people in … Read more 5 Automated Text Messages Necessary for Every Ecommerce Site
eCommerce customer micro-segmentation strategies enable marketers to achieve deeper customer understanding and accurately predict customer behavior and get the most of their marketing. What is Customer Micro-Segmentation? Customer micro-segmentation is the practice of segmenting your customers into small groups relevant to a particular vertical. The goal of segmenting your customers here is to decide how … Read more Customer Micro-Segmentation For eCommerce
If you’re like a lot of successful marketers, you hear omnichannel marketing thrown around all the time. With different definitions per industry, it’s you’re probably lost in the jargon. You’re probably thinking that this is just “another buzzword” that doesn’t really mean anything. However, I’m here to explain Exactly what omnichannel marketing means How it’s … Read more What is Omnichannel Marketing? (Best Practices for eCommerce)
What is Ecommerce Personalization? Ecommerce Personalization is the term used by online retailers that refers to the practice of creating personal interactions and experiences on eCommerce sites by dynamically showing content, media, or product recommendations based on browsing behavior, purchase history data, demographics and psychographics. To begin the journey to advanced eCommerce personalization, any company with … Read more What is Ecommerce Personalization in 2020
The volume of notifications that users receive daily is enormous. Therefore, it presents a ready opportunity for businesses to interact with their target segments on an elementary level. However, there is a method in the madness, and one must know how to use push notifications wisely. Why People Need These Notifications? A typical user maintains … Read more What are Push Notifications and How to Use them in 2020?
The online marketing space is in a constant shift as new technologies, services, and marketing tactics gain popularity and become the new standard. Online store owners are one of the many different segments affected by these constant evolutions. In order for these business owners to survive and thrive, they need to be able to make … Read more An Introduction to Analytics for eCommerce Websites