If you look beyond the standard advice that is Google and Facebook ads, there are a myriad of alternative ways to market your Shopify store that are just as effective (if not, more so) in boosting both brand awareness and product sales. Here are 6 of them, rated by difficulty and their potential impact on … Read more 5+ Shopify Marketing Strategies To Try This Year
If you’re not using eCommerce personalization, you’re definitely losing revenue. In the last year, businesses have lost $756bn because of poor personalization. But if you get it right, you can make huge gains. Gartner predicts a 15% profit boost by 2020 for those who successfully handle personalization in eCommerce. What is eCommerce Personalization? eCommerce personalization means showing individualized offers, … Read more 5 Best eCommerce Personalization Examples That Boost Sales
You need a perfect storm of reputation, revenue, and referrals to whirlwind your business into a success. In the middle of running your business, maintaining your website, and perfecting your product, it can feel impossible to also find time to connect with clients. But connecting with clients is vital to increasing engagements, and engagements drive … Read more How to Build a Powerful SMS Subscriber List for your eCommerce Store
Marketing automation is your company’s best friend. Actions that fall into the marketing automation category can help you streamline essential tasks and optimize the overall efficiency of your marketing campaign. From emails to exclusive content, marketing automation can help you manage your campaign and maximize your results. Given the myriad of benefits offered by this handy strategy, it’s … Read more 5 Clever Marketing Automation Examples Every Marketer Should Use
Not all SMS marketing campaigns are created equal. There are some companies that fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife, 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone. Given this, which company do … Read more 10+ Tips to Enhance Your SMS Marketing Campaigns
Conversific is an analytics tool for Shopify that allows merchants to optimize their efforts and drive more conversion by collecting improved data. Conversific offers a good association between websites, marketing channels, and Google Analytics. It automatically pulls and updates data from many sources. There are a few drawbacks in Conversific such as their integration with … Read more Top 5 Best Conversific Alternatives
Looking for alternatives to Glew? Tons of people want E-Commerce Analytics software. What’s difficult is finding out whether or not the software you choose is right for you. Glew is the multi-channel eCommerce analytics solution that helps marketers see all their data at a single place via easy-to-use, intuitive dashboards, an ingenious data warehouse, and … Read more Top 5 Best Glew.io Alternatives
Marketers all over the world use Mailchimp for their email marketing needs. A long-time fan favorite, Mailchimp has dominated the industry for small business email marketing. However, recent events and emerging Mailchimp competitors are changing the playing field. With significant pricing increases, including legacy pricing, many marketers are beginning to wonder if Mailchimp is the best … Read more Top 5 Best Mailchimp Alternatives for 2020
SMS marketing is far from a ground-breaking new concept. While SMS marketing for eCommerce has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before. In fact during the recent holiday shopping season: Ecommerce brands earned a 14% CTR with SMS SMS also earned 592% higher … Read more How To Use SMS Marketing To Grow Your Ecommerce Business
What role will marketing automation play in eCommerce? Online marketing has evolved a lot over the last two decades, and it’s becoming even more essential as more and more customers gain access to smartphones. Building a marketing automation strategy that works for you, and your customers are important to gain more customers, retain the ones … Read more How eCommerce Companies Can Use Marketing Automation to Improve Customer Retention