Did you know that text messages have an open rate of 98% compared to only 20-30% for email? eCommerce businesses are using SMS marketing to foster better relationships with their customers. Text messages are extremely useful when done correctly. Read on to learn the basics of using SMS marketing for eCommerce.
What is SMS marketing?
SMS marketing is a method of using permission-based text messaging to spread promotional messages. In order to receive SMS from an eCommerce business such as specials or new product updates, customers are usually required to opt in to an automated system by texting an initial shortcode.
Think of text messages as a secret marketing tool for getting your customers to further engage with you on their mobile devices. For many years, eCommerce businesses have been talking at customers instead of talking to them. SMS marketing allows them to engage with their customers on a more personal level.
Top 5 SMS marketing strategies to generate more sales
There are many ways to get started with SMS marketing. Here are some top tips to increase conversions and drive more sales.
1. Use segmentation
Target your customers by using segments and tags, just like you would use in email marketing. For example, target customers for a personalized SMS marketing campaign who haven’t purchased in the last 90 days with an average order value (AOV) of $100+.
2. Send abandoned cart reminders
The average cart abandonment rate is around 75%, so you must focus to reduce your chances of missing out on high spending shoppers. Consumers are juggling many things at once, and it’s up to you as an eCommerce merchant to remind them and make it easy for them to finish checking out.
Here’s an example of an SMS cart reminder.
3. Ask customers a question
Send a poll out to customers or a short survey via SMS asking them what they think about their latest purchase or your most recent product launch, brand redesign or anything else you feel that would help you with client engagement and acquisition.
4. Start a giveaway
To boost customer engagement, successful eCommerce businesses entice their customers to join their VIP club and gamify the whole experience.
One of the best way is to set up is a landing page for your VIP customers to receive special offers and enter giveaways through an exclusive text club.
Employ a bit of FOMO (fear of missing out) by subtly communicating that they will miss out on secret exclusive rewards by not joining.
5. Have clear CTA
Try offering limited time promotions to your high-value customers. Many successful businesses will recognize their mobile subscribers as “VIPs” and give them exclusive mobile-only offers or early access to new product launches and/or sales.
The state of eCommerce continues to evolve as it becomes more competitive. Businesses are dually pressured by increased ad costs and new online competitors. As a consequence, teams are getting leaner, larger merchants are cutting staff, and smaller startups are comfortable running lean and leveraging technology to achieve results with less.