15 Exceptional Online Stores Built on Shopify

Today we’d like to introduce you to 10 outstanding Shopify stores. These businesses serve as great inspiration for all entrepreneurs who are looking to start their own online store.

Take a stroll down their digital isles and note what these stores are getting right: company logos, beautiful product photography, great visual branding, clearly defined navigational elements, simple user-friendly layout, and convincing call-to-action buttons.

The 15 top Shopify stores for inspiration

1. haus

Furniture and home goods retailer haus used a sleek, modern design for their Shopify store. It matches the aesthetic of their products.

2. The Critical Slide Society

Australia-based The Critical Slide society sells apparel on a simple, easy-to-navigate website. A plain white background emphasizes products for online shoppers.

3. Studio Proper

“Simplifying everyday experiences with technology.” Studio Proper’s tagline is applicable both to their products and their Shopify store — minimal and simple.

4. Tluxe

2018 Good Design Award Winner Tluxe has just two main features in addition to the navigation on its homepage: the main banner image and an Instagram feed.

5. Quad Lock

An animated GIF of the products in action, curated product collections based on category (ride, run, moto, drive), and social proof in the form of logos come together for Quad Lock, the next in our list of Shopify website examples.

6. The Modern Shop

The Modern Shop uses a white background and a blue accent color to bring products to life with their minimal website design.

7. Brilliant

Minimal product photography and hints of color make Brilliant’s Shopify store simple yet beautiful.

8. The Candi Factory

The Candi Factory uses a simple white background website design and fun product photography. For a brand that has a ton of personality, it put users’ shopping experience first, which is essential for driving conversions.

9. 49th Parallel Roasters

49th Parallel Roasters elevates coffee with a simple approach to their Shopify store. High-quality photography mixed with a few fun illustrative graphics infuse personality into the minimal design.

10. 18 Karat Wholesale

18 Karat Wholesale creates collections that are easy to find and browse for shoppers. This is a strategic move, given that selling wholesale exposes you to a different audience than if you were a direct-to-consumer brand.

11. Luxy Hair

One of the best Shopify stores with the minimal design is Luxy Hair. White background, simple call-to-action (CTA) buttons and a focus on the product benefits make a great impression on online shoppers.

12. Biko

You’ll find just four navigation options, but tons of product photography, on Biko’s minimal website. They use their site to highlight products prominently and drive users into the purchase path.

13. Uppercase Magazine

Uppercase Magazine manages to convey fun and playful as part of their brand identity, despite using a simple design. Instead of a busy website, they use bold photography to convey their brand.


Like Uppercase Magazine, UNCONDITIONAL is another on our list of Shopify website examples with a white background. They infuse personality into their product photography.

15. Hiut Denim Co.

Hiut Denim Co.’s Shopify store almost looks like a newspaper or editorial site. They steer away from the typical eCommerce feel, giving shoppers a delightful and content-rich shopping experience.


Research has found that it takes people just a tenth of a second to make a first impression. But when it comes to designing your Shopify store, it’s important not to sacrifice functionality for a fancy design. Your website might look nice, but if it doesn’t convert, it’s not doing its job.

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