Top 5 Best Mailchimp Alternatives for 2020

Marketers all over the world use Mailchimp for their email marketing needs. A long-time fan favorite, Mailchimp has dominated the industry for small business email marketing. However, recent events and emerging Mailchimp competitors are changing the playing field.

With significant pricing increases, including legacy pricing, many marketers are beginning to wonder if Mailchimp is the best email marketing automation solution for them.

However, there are tons of email services like Mailchimp that exist, and they’re just as good, if not better than Mailchimp. We’ve listed the best Mailchimp alternatives for you to test out for your online store.

Channels Comparison


Features Comparison

Mailchimp Newbies Ease-of-use Up to 2000 contacts &12000 emails / month From $10 / month
Omnisend Ecommerce Omnichannel Marketing Automation Up to 15,000 emails / mo From $16 / month
Hubspot Newbies/Intermediate Native integration with HubSpot CRM (free forever, unlimited contacts) Up to 2000 email sends /month From $50/month with Marketing Hub Starter.
Aweber Newbies Ready to use stock photos No free plan From $19 / month
Sendinblue Intermediate Hyper Visual Automation 300 emails / day From $25 / month
MailJet Advanced Email marketing for developers/tech-savvy people Up to 6000 emails / month (200/day) From $8.69 / month

Best Mailchimp Alternatives

1. Mailchimp Alternative – Omnisend

Get Started With Marketing Automation

Omnisend is probably the best Mailchimp alternative on this list simply because it’s so much more than an email marketing tool. Omnisend harnesses the power of omnichannel marketing by allowing you to connect several channels into the same automated workflow. This means you can save time by consolidating marketing efforts into this one platform.

With that said, email marketing sits at the core of Omnisend, and they certainly do it well. An easy to use drag-and-drop visual composer that allows you to customize nearly any element in your email. Omnisend also provides an array of pre-built templates to make email creation even simpler. They also offer interesting email capture options like landing pages, popups, and lead generation forms that you can use to build your own email list.

However, what really makes Omnisend stand out is its sophisticated automation and segmentation. Omnisend, like many other tools on this list, offers email automation complete with templates that make complex automation set up child’s play. Their advanced segmentation allows you to target your customer in a variety of ways: based on profile data, campaign engagement, and shopping behavior.

Key Features:

As one of the most complete tools on this list, Omnisend’s feature list is impressive:

  • Integration of email, SMS, Facebook Messenger, and web push notifications all in the same automation workflow
  • Smooth visual email campaign composer
  • Advanced segmentation for precise targeting
  • Personalization to increase customer engagement and loyalty
  • Email capture using popups, static sign up forms, landing pages, and gamified forms
  • Product picker for automatic importation into your campaigns
  • Ecommerce-ready elements like discount codes and customer rewards
  • Live website tracking for behavioral data and A/B testing
  • Browse and Cart Abandonment automated workflows
  • 24/7 customer service

2. Mailchimp Alternative – Hubspot Email Marketing


HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses — for free. The tool allows you to create professional marketing emails that engage and grow your audience. You can start from scratch, with the easy drag-and-drop email builder, or use one of the goal-based templates available.

HubSpot Email Marketing is automatically connected with the HubSpot CRM (free forever), so you can tailor emails (subject lines, content, CTAs)  based on any relevant details you have — such as form submissions and website activity.

Key Features:

  • Create beautiful emails, without designers or IT, using the drag-and-drop editor or select one of HubSpot’s goal-based templates.
  • You can customize emails using an email subscriber’s lifecycle stage, list membership, or any information in your contact records stored in HubSpot CRM (free-forever, unlimited contacts).
  • Maximize engagement with emails automatically tailored to each recipient.
  • Optimize email campaigns with A/B tests and analytics.

3. Mailchimp Alternative – Aweber

For Those Who Need Just Email Marketing

Aweber has long been a classic email marketing tool. In the time that they’ve been an industry leader, Aweber has perfected their visual campaign builder. They offer more templates than any other tool on this list, and each template comes with a few different palettes for even easier creation. From there, each template is completely customizable.

For email capture, you can create rudimentary popups, but exit intent isn’t possible. There’s also no hosting for the landing pages Aweber provides, so you’ll have to copy and paste codes to implement landing pages and popups on your site.

The biggest drawback of Aweber however, is what seems to be a lack of segmentation.

While there are a lot of things to add, there aren’t really a lot of options for customization. Aweber might work as a general email marketing tool, but it might be better to look elsewhere if you run an online shop.

Key Features:

Aweber’s features stick strictly to email:

  • Several templates for easy email creation
  • Very basic email automation
  • A/B Testing
  • Live support

Aweber is great if you’re looking for something hyper basic and you’re a small business. Otherwise, it might be better to look elsewhere.

4. Mailchimp Alternative – Sendinblue

Simple, But Effective

SendinBlue is a very simple, but effective and well-executed platform. Unlike some of the simpler tools on this list, SendinBlue doesn’t feel dated.

While their email builder is limited compared to some of the other tools on this list, it’s definitely one of the better visual builders I’ve worked with.

SendinBlue also integrates well with several eCommerce platforms, allowing you to segment and send campaigns based on shopping behavior alongside the standard profile data and campaign engagement.

While SendinBlue is limited to SMS and email marketing, if that’s all you need, this might be a tool worth looking into. However, if you want to provide a better experience and incorporate other channels, it might be time to look elsewhere.

Key Features:

SendinBlue’s feature list:

  • Several templates for easy email creation
  • Easy segmentation and targeting
  • Campaign personalization
  • Email capture using embeddable forms
    Complex email automation
  • A/B Testing
  • Live support

5. Mailchimp Alternative – Mailjet

Email Marketing for Beginners

Mailjet offers simple email marketing and automation for small businesses. Like many others on this list, they offer simple drag and drop visual builder. There are a lot of templates to choose from, but if I’m speaking honestly, they all tend to look the same.

The biggest flaw with MailJet is that it’s a simple tool that’s not simple to use. Some of their features feel hidden, and at times, the language around certain parts of MailJet is really difficult to understand.

Automation in MailJet is basic enough. You can automate your campaigns to send welcome emails, custom emails, and date-based emails. Apparently, anniversary/birthday emails are coming soon.

Key Features:

MailJet’s feature list:

  • Basic segmentation on campaign behavior and profile data
  • Basic automated drip campaigns
  • Embeddable sign up forms with code
  • A/B Testing
  • 24/7 support

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