According to the report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. The main advantage of this platform is that it automates and simplifies many manual and laborious tasks marketers do. What is also important, with marketing automation software it becomes easier to boost sales and become more profitable.
However, the list of marketing automation systems grows every year, making it tedious to choose the right one. In this article, we’re going to take a look at some of the top marketing automation platforms to consider for your eCommerce business.
Top eCommerce Marketing Automation Platforms
Wigzo is a complete marketing automation and analytics suite, with a special focus on Browser/Web Notifications and Email, allowing brands to Send 1:1 personalized communication tailored to each individual user across all channels. Wigzo allows marketers to target these users, through an intuitive dashboard.
Wigzo is a comprehensive automation solution, with the ability to send triggered, and segmented notifications, emails, and SMS.
It provides clients with dynamic content, customizable CTA’s, and granular segmentation. The platform is a smart ROI and visitor tracker as well. And we suggest companies marketing to mass users, should move over and take help of Wigzo’s personalized marketing, the new frontier of marketing automation.
This marketing platform allows eCommerce businesses to put their entire marketing on auto-pilot. It makes it easy to optimize and personalize emails, segment audiences, target customers based on behavior.
Klaviyo integrates with such popular eCommerce platforms as Shopify, Magento, BigCommerce, 3dcart, WooCommerce, and many others. What’s more, it has an open API for users to add custom eCommerce integrations.
Pricing depends on the number of contacts you are storing. The platform provides a free plan up to 250 contacts, but when the number of contacts increases, the costs rise ($25/month for up to 500 contacts, and so forth).
Hubspot is one of the popular marketing automation platforms and a major eCommerce player. The platform allows using an inbound marketing approach to attract visitors, convert leads, and close customers. Moreover, it provides a possibility to track website performance, promote and optimize content, and more.
Hubspot integrates with multiple platforms including Shopify, WooCommerce, Magento, BigCommerce, and others.
The platform offers four pricing plans for different demands, starting from $50 per month for a starter plan and a free plan with limited functions.
Comparing with Hubspot, this marketing platform is mainly used by small businesses. It helps to automate routine tasks, create and execute a sales and marketing strategy, collate all daily activities in one place, capture new leads and many other activities.
The key advantage of this tool is its integrations with all types of third-party programs including such platforms as Shopify, BigCommerce, Magento, WooCommerce and more.
The pricing starts at $99/month for businesses looking to better manage clients and streamline work. For those businesses with advanced sales & marketing needs Infusionsoft provides the price which starts at $199.
Primarily it was an email marketing platform, but over the years it has added marketing automation and CRM features. With ActiveCampaign it’s easy to build marketing automation campaigns with no prior experience or training. The main focus of this platform is on email campaigns and audience building.
The platform integrates with more than 150 apps and service including such eCommerce platforms as Shopify, WooCommerce, BigCommerce, etc.
The pricing depends on the contacts you have, with the starting price of $9 per 500 contacts.