Last year, U.S. eCommerce revenue set a record of $3.34 billion on Black Friday – a substantial 21.6 percent year-over-year growth rate. What does this mean to eCommerce? More people are increasingly ditching the old way of going to a physical store for their holiday purchases. Consumers are actively spending more time online to search Black Friday promotions. If you are running an online business, you’d better have the best Black Friday marketing ideas ready now to boost great sales this season.
How will you shift that increasing traffic of online users searching for that perfect holiday item? Take a look at our list of Black Friday marketing ideas that will definitely help you curate a successful promotion, get the attention of the increasing traffic of holiday shoppers this Black Friday and make great revenue.
1. Send Black Friday Emails
Begin your plan by email blasting your past and potential online shoppers ahead of the influx of marketing especially when your competitors are still busy figuring out what to do. There is no doubt social media is thriving but email marketing is a time-tested strategy to expand both your sales and your customer base. Custora reported that 25.1% of sales during Black Friday promotion season has originated from email marketing, which makes it the biggest driver for Black Friday trades. On the other hand, an online retailer instigated an email marketing campaign that saw a 330% increase in revenue per email sent.
2. Take advantage of a year-long landing page
You may have heard about landing pages strategy. How to make it a lifelong Black Friday marketing for your store? In a report by AdWords, 61% of holiday shoppers begin searching online for their purchases prior to the weekend of Thanksgiving. If annually you make a new landing page to boost Black Friday sales, your SEO will start on a clean slate and that means it is less likely that you will be listed on top of the search results the next time a consumer looks for a product like yours. Take for example an electrical retailer that established a consistent yearly landing page for Black Friday, they have shown an impressive and unswerving page ranking result on Google UK search positions for the phrase ‘Black Friday’.
3. Boost Black Friday & Cyber Monday Sales via Social Media
A 2015 study revealed that there were 3.8 million social posts mentioning Black Friday and Cyber Monday sales. Now that’s an enormous amount of online shoppers to ignore. Planning your Black Friday social media marketing is both exciting and challenging since everything is real-time. You see what people are saying on a millisecond and they expect you to act swiftly. Your social media posts should vary before, during, and even after Black Friday or Cyber Monday to boost sales.
4. Initiate a referral program during Black Friday promotions
Recommendations or referrals are the most trusted form of advertising, as reported by Nielsen’s Consumer’s Trust in Advertising. This simply means that the majority of people heavily rely on someone else’s opinions in deciding what to buy. Another study also found out that referred customers can be a great driver of brand loyalty and striking profitability than any of your other clients.
5. Add a countdown timer to require swift action
Customers can be very indecisive. Most of the time they like to compare your products first with your competitors before clicking that purchase button. This is true as shown by research for comparative pricing which discovered that 94% of online shoppers take time in finding the cheapest product, 36% of which spend an additional 30+ minutes of comparison shopping before arriving at an actual purchase decision. By including a countdown timer to your promotions, you help your customers decide immediately, thus closing that sale right there and then.
6. Upsell and Cross-sell with Discounts
Upselling and cross-selling are great ways to take full advantage of selling more to a current customer who is already on your website. Create combos of 3-4 complementary products that go well together and offer the whole package to customers at a discount on the total. These kinds of combo promotions work very well on big sales days like Black Friday and Cyber Monday when people are actively looking for a package deal for a much better price.
7. Generate excitement through a Flash Sale
A flash sale is a generally short period of time promotion. It is an exciting way to create hype and boost sales before the actual Black Friday and Cyber Monday. It can be a few hours before the expected event or a day or two is also a good idea. A flash sale testing conducted saw a 51% growth in traffic, a 50% rise in conversion rate and a whopping 236% increase in revenue. Flash sales can be tricky so you need to carefully set your limitations and conditions before considering to use this approach.
Every online marketer wishes for that boost on Black Friday and Cyber Monday sales, but the inflow of massive advertising during the holiday season makes it seem like wishful thinking.
So be sure to apply the tactics above to intensify your Black Friday marketing campaigns and see a smarter difference.
Do you need a hand executing these SMARTER Tactics? Have some clarifications in mind? Don’t worry, we are just one comment away.