How Boosting Customer Loyalty Improves 4 Vital Metrics for Ecommerce

customer loyalty

While Amazon may dominate eCommerce market share, they’re yet to fully crack the fashion formula. Turns out, the retail giant only dominates 27% of the men’s UK fashion market and 16% of women’s. This creates a golden opportunity for fashion brands to take ownership of their sector before Amazon and the likes get their hands … Read more How Boosting Customer Loyalty Improves 4 Vital Metrics for Ecommerce

Use Customer Segmentation to Improve Conversion

Customers come in all shapes and sizes. They engage with brands differently, respond to varied forms of marketing and exhibit unique buying behaviors. As a result, customer segmentation is vital. You need to understand the breakdown of your audience, so you can target them with the right content at the right time. But, with just 22% … Read more Use Customer Segmentation to Improve Conversion

WhatsApp for eCommerce : Everything You Need To Know [2019]

whatsapp for ecommerce

Facebook owned app, WhatsApp with almost around 1.3 billion users, has never let its customers down. Coming up with new features year on year has started making our lives simpler and in addition to that has set the bar high for its rival companies, We-chat, Line, Telegram, Hike messenger, etc. How WhatsApp is continually impacting … Read more WhatsApp for eCommerce : Everything You Need To Know [2019]

Top 6 Benefits of Using Marketing Automation for eCommerce

marketing automation for ecommerce

Ecommerce marketing can be extremely tedious, not to mention time-consuming. And this is where marketing automation software comes into the game. When it comes to marketing for your eCommerce brand, automation can help you get a lot done in a lesser amount of time with better overall revenue. Seems like a win-win situation, right? No … Read more Top 6 Benefits of Using Marketing Automation for eCommerce

How To Start a Successful eCommerce Business in 2019

start successful ecommerce business

There’s nothing more rewarding starting a business from nothing and watching it grow. You build it up and no one can take it from you. Online retail is a booming business. But I’ve seen too many eCommerce businesses struggle to get traction. Running an online store can get complicated fast, which is why I’m a big fan … Read more How To Start a Successful eCommerce Business in 2019

12 Ways To Segment Your Target Audience For Better eCommerce Personalization [2019]

segment target audience for better personalization

As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to these communications. In the marketing arena, personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools for marketers, couldn’t be more … Read more 12 Ways To Segment Your Target Audience For Better eCommerce Personalization [2019]

Top 5 Marketing Automation Tools [2019]

marketing automation tools

The marketing automation industry has skyrocketed from a $500m market to an expected $5.5bn in 2019 in four years. According to Salesforce’s State of Marketing Report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. At the same time, the list of … Read more Top 5 Marketing Automation Tools [2019]

eCommerce Analytics In 2019: The Ultimate Guide

ecommerce analytics

If you don’t know where you are, you can’t know where you’re heading. I find that this saying rings true when it comes to managing and scaling an eCommerce company. So, knowing the ins and outs of your analytics is crucial because, without a robust approach to your analytics dashboard(s), you won’t know: How many people … Read more eCommerce Analytics In 2019: The Ultimate Guide

14 eCommerce Personalization Techniques To Dominate Your Competitors [2019]

ecommerce personalization techniques

eCommerce personalization done right lies in removing obstacles to purchase, and improving the customer experience. To use a famous marketing mantra: Whether it’s creating a personalized home page, a personalized product page, or personalized banners, the jury is in: personalization is here to stay. Here are our top eCommerce tips for you. Macro-Level E-Commerce Personalization … Read more 14 eCommerce Personalization Techniques To Dominate Your Competitors [2019]

Top 10 eCommerce Tips for 2019

ecommerce tips

The world of eCommerce is changing fast. We are now seeing the emergence and increased use of many innovative technologies and data analytics, all aimed at offering better customer experience. As an online retailer, you have to ask yourself, where do you stand? Are you still employing traditional e-commerce tactics? Will you have the lion’s … Read more Top 10 eCommerce Tips for 2019