Niche Marketing For E-commerce Businesses: Strategies To Use In 2020

D1-v2

Niche marketing is basically marketing targeted to a specific set of audiences interested in particular products or services. This strategy is useful for people who would reap the most benefits of these exclusively designed products or services. 5 Niche Marketing Strategies for eCommerce 1. Engage in direct conversations with your customers As a niche marketer, … Read more Niche Marketing For E-commerce Businesses: Strategies To Use In 2020

5 Ways to Generate More Ecommerce Sales with Facebook Ads

Facebook-ads-for-ecommerce

According to Adweek, a typical return on investment from Facebook Ads in eCommerce is 152%. And the average order value online stores receive from ad referral is $85 (source). But with more than 2 million businesses already advertising on Facebook, gaining an audience’s attention and turning it into eCommerce sales is getting harder by the day. … Read more 5 Ways to Generate More Ecommerce Sales with Facebook Ads

5 Best eCommerce Marketing Automation Platforms

marketing-automation-for-ecommerce

According to the report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. The main advantage of this platform is that it automates and simplifies many manual and laborious tasks marketers do. What is also important, with marketing automation software it … Read more 5 Best eCommerce Marketing Automation Platforms

10 Best Growth Hacking Tools To Grow Your eCommerce Store

Growth-Hacking-Tools-for-Growth-Hackers-and-Marketers

A growth hacker is only as good as the tools he has. With the right tools, a growth hacker is able to run rapid experiments across the entire marketing funnel, identify the right tactics that work, and scale them up efficiently. What this means simply is – a growth hacker must constantly be on the lookout for the … Read more 10 Best Growth Hacking Tools To Grow Your eCommerce Store

5 Easy Email Marketing Segmentation Strategies to Try Today

Email-Segmentation

Marketers know that segmenting email marketing lists can improve open and clickthrough rates. Mailchimp’s latest user data showed that segmented campaigns get 14.37% more opens and 64.78% more clicks than non-segmented campaigns. That said, figuring out the best way to segment your email marketing lists can be a huge undertaking. To make it a little less daunting, this post … Read more 5 Easy Email Marketing Segmentation Strategies to Try Today

Is AI the Future of Account-Based Marketing?

account-based-marketing

To be honest, we hate phrases like “harness the power of AI” or “use AI to revolutionize your sales”. Why? First of all, everybody keeps repeating them like a mantra, regardless of the context. They make it sound like AI can fix pretty much anything: from sales to your B2B communications. However, it’s not true. … Read more Is AI the Future of Account-Based Marketing?

How Automation Changes Everything in an Email Sequence

email_automation

It’s pretty obvious why email marketing has gained a lot of popularity in the last decade. It can give an ROI of $44 for every dollar you spend! The email marketing game has evolved and companies have started sending emails in a sequence based on customer behavior & suitability. Basically, companies shoot a series of … Read more How Automation Changes Everything in an Email Sequence

Tips For Successful eCommerce Personalization Campaigns

ecommerce-personalization

We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. That’s a great first step, but it’s not the only benefit you can get out of … Read more Tips For Successful eCommerce Personalization Campaigns

Top Tips For Successful Email Marketing Campaigns

email-marketing-strategy

If you break down any successful email marketing campaign bit by bit, you’ll find that there are more than one or two things that made it a hit. Everything from targeting and segmenting the right audience to personalizing emails has probably played a role. If your aim is to launch your own email marketing campaign … Read more Top Tips For Successful Email Marketing Campaigns