Lucas 
“A successful business is only half-baked without an effective marketing strategy.” Communication is being redefined in this Information Age, driven by a hyper-connected population and an explosion of social networking and content sharing. Individuals are consuming information at a far higher pace than before. Hence, it is imperative that enterprises must take note of the … Read more
Content marketing is a proven way to drive traffic, create brand awareness, earn customer loyalty, and gain a competitive edge. Most eCommerce businesses now understand the importance of eCommerce personalization & content for bringing in more customers and sales – simply having an online store on its own won’t deliver the desired results. To maximize … Read more
While Amazon may dominate eCommerce market share, they’re yet to fully crack the fashion formula. Turns out, the retail giant only dominates 27% of the men’s UK fashion market and 16% of women’s. This creates a golden opportunity for fashion brands to take ownership of their sector before Amazon and the likes get their hands … Read more
Facebook owned app, WhatsApp with almost around 1.3 billion users, has never let its customers down. Coming up with new features year on year has started making our lives simpler and in addition to that has set the bar high for its rival companies, We-chat, Line, Telegram, Hike messenger, etc. How WhatsApp is continually impacting … Read more
There’s nothing more rewarding starting a business from nothing and watching it grow. You build it up and no one can take it from you. Online retail is a booming business. But I’ve seen too many eCommerce businesses struggle to get traction. Running an online store can get complicated fast, which is why I’m a big fan … Read more
If you don’t know where you are, you can’t know where you’re heading. I find that this saying rings true when it comes to managing and scaling an eCommerce company. So, knowing the ins and outs of your analytics is crucial because, without a robust approach to your analytics dashboard(s), you won’t know: How many people … Read more
The world of eCommerce is changing fast. We are now seeing the emergence and increased use of many innovative technologies and data analytics, all aimed at offering better customer experience. As an online retailer, you have to ask yourself, where do you stand? Are you still employing traditional e-commerce tactics? Will you have the lion’s … Read more