Corona Virus has taken the world by storm. With the precautions of taking care of our hygiene self, there is also another precaution which multiple individuals are applying today, self-isolation. Due to self-isolation, multiple brands, schools, and other people are asked to work from home. The work from home concept is great because none of … Read more Top 20 Free Software List for everyone functioning during the COVID-19 crisis
If you want to build a sustainable, and competitive eCommerce store today, you have to be willing to invest in email marketing. A well-executed email strategy can help you scale up your brand awareness, qualify and nurture leads, increase traffic to your store, drive repeat purchases, and build a stronger, more profitable eCommerce business over … Read more How To Drive More Sales With Email
Automated text messages or automated SMS are small, yet powerful marketing channel that can help eCommerce brands boost their customer engagement and increase their lifetime value. An almost absolute open rate of 98% and a 29% engagement rate make SMS a must-have marketing channel for every eCommerce business. 2 out of 3 three people in … Read more 5 Automated Text Messages Necessary for Every Ecommerce Site
Let’s be honest, getting ahold of your customers in 2020 can sometimes be, well, difficult. Just as marketers are constantly on-the-go, so are the folks you’re trying to sell to. That’s why sticking to a single marketing channel isn’t exactly a great idea anymore. Businesses need to be anywhere and everywhere their customers are, especially since those … Read more Is SMS Marketing Still Relevant in 2020?
eCommerce customer micro-segmentation strategies enable marketers to achieve deeper customer understanding and accurately predict customer behavior and get the most of their marketing. What is Customer Micro-Segmentation? Customer micro-segmentation is the practice of segmenting your customers into small groups relevant to a particular vertical. The goal of segmenting your customers here is to decide how … Read more Customer Micro-Segmentation For eCommerce
If you’re like a lot of successful marketers, you hear omnichannel marketing thrown around all the time. With different definitions per industry, it’s you’re probably lost in the jargon. You’re probably thinking that this is just “another buzzword” that doesn’t really mean anything. However, I’m here to explain Exactly what omnichannel marketing means How it’s … Read more What is Omnichannel Marketing? (Best Practices for eCommerce)
What is Ecommerce Personalization? Ecommerce Personalization is the term used by online retailers that refers to the practice of creating personal interactions and experiences on eCommerce sites by dynamically showing content, media, or product recommendations based on browsing behavior, purchase history data, demographics and psychographics. To begin the journey to advanced eCommerce personalization, any company with … Read more What is Ecommerce Personalization in 2020
The volume of notifications that users receive daily is enormous. Therefore, it presents a ready opportunity for businesses to interact with their target segments on an elementary level. However, there is a method in the madness, and one must know how to use push notifications wisely. Why People Need These Notifications? A typical user maintains … Read more What are Push Notifications and How to Use them in 2020?
If you’re new to marketing automation, choosing the best marketing automation tools for your eCommerce could be an overwhelming and intimidating process. Long gone are the days when your decision was limited to the top ten leading tools out there. To help you navigate this extremely crowded landscape and design your marketing strategy, we put … Read more How to Choose a Marketing Automation Tool in 2020
The online marketing space is in a constant shift as new technologies, services, and marketing tactics gain popularity and become the new standard. Online store owners are one of the many different segments affected by these constant evolutions. In order for these business owners to survive and thrive, they need to be able to make … Read more An Introduction to Analytics for eCommerce Websites