Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this method to better engage with them. But we’ve barely even scratched the surface of what e-commerce personalization can do. … Read more
A healthy marketing automation strategy can help you pull in higher revenues if you know how to create it and deploy it in your sales process. Read this blog to know more about the marketing automation strategy. Every marketer is adopting marketing automation tools in its business strategy to simplify its repetitive and time-consuming tasks. Marketing automation can … Read more
As mobile users, we likely all have a push message horror story or two. Like the time that news app sent you updates on the president of Zimbabwe’s election campaign at 4 am or the mCommerce app that seemed to be promoting their “final day flash sale” every day for two weeks. Yes, it seems … Read more
As a marketer, it’s very important for you to stay at the top of the competition, and keep abreast of the latest marketing automation trends. We’ve done the research, and put together a comprehensive list of the 5 best marketing automation trends for 2021. All you have to do is to read this list and … Read more
Text messages have around a 98% open rate and a 35% click-through rate, compared with just 20% and 2.5% for email marketing. SMS marketing is every marketer’s dream: engaging your customer where they are at, with the message they want to hear. E-commerce SMS marketing clearly has a lot more benefits than just adding on … Read more
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can show the latest sports scores, get a user … Read more
Getting users to engage and re-engage with mobile apps is a challenge. One tactic to reach users who are online is push notifications. Push notifications are a fast and efficient way to communicate with your audience. Why are mobile push notifications so powerful? Let’s consider the benefits that mobile push notifications can bring to your … Read more
While mass marketing tactics are still able to get results, the assumption that simply everyone will be interested in buying what you are selling is a time-consuming, inefficient, and expensive strategy. Instead of a ‘one-size-fits-all’ approach, successful segmentation clusters your customer data into groups sharing the same properties or behavioral characteristics, helping to drive dynamic content … Read more
Did you know that we check our phone 85 times per day, on average? What does that mean for your SMS open rates? A pretty impressive number: 82.1%. Even 80% of Millennials say their phone is the first thing they check when they wake up. The point is that people keep their phones handy and are always ready … Read more
A push notification is a powerful marketing tool that is currently being used by marketers and developers in two different ways. Blasting impersonal, spammy notifications to user’s devices that annoy them. OR Sending notifications to users that are personalized and at the optimal times. Here’s a hint: You want to be the company that sends personalized … Read more