As mobile users, we likely all have a push message horror story or two. Like the time that news app sent you updates on the president of Zimbabwe’s election campaign at 4 am or the mCommerce app that seemed to be promoting their “final day flash sale” every day for two weeks. Yes, it seems … Read more What Does An Awesome Push Notification Look Like?
As a marketer, it’s very important for you to stay at the top of the competition, and keep abreast of the latest marketing automation trends. We’ve done the research, and put together a comprehensive list of the 5 best marketing automation trends for 2021. All you have to do is to read this list and … Read more Top 5 Marketing Automation Trends in 2021 [And Beyond]
Text messages have around a 98% open rate and a 35% click-through rate, compared with just 20% and 2.5% for email marketing. SMS marketing is every marketer’s dream: engaging your customer where they are at, with the message they want to hear. E-commerce SMS marketing clearly has a lot more benefits than just adding on … Read more 5 Benefits of SMS Marketing for E-commerce Retailers
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can show the latest sports scores, get a user … Read more What is push notification? How does it work?
Getting users to engage and re-engage with mobile apps is a challenge. One tactic to reach users who are online is push notifications. Push notifications are a fast and efficient way to communicate with your audience. Why are mobile push notifications so powerful? Let’s consider the benefits that mobile push notifications can bring to your … Read more Why Are Push notifications Important
While mass marketing tactics are still able to get results, the assumption that simply everyone will be interested in buying what you are selling is a time-consuming, inefficient, and expensive strategy. Instead of a ‘one-size-fits-all’ approach, successful segmentation clusters your customer data into groups sharing the same properties or behavioral characteristics, helping to drive dynamic content … Read more What is The Importance of Customer Segmentation
Did you know that we check our phone 85 times per day, on average? What does that mean for your SMS open rates? A pretty impressive number: 82.1%. Even 80% of Millennials say their phone is the first thing they check when they wake up. The point is that people keep their phones handy and are always ready … Read more Why SMS Marketing Doesn’t Suck Anymore
A push notification is a powerful marketing tool that is currently being used by marketers and developers in two different ways. Blasting impersonal, spammy notifications to user’s devices that annoy them. OR Sending notifications to users that are personalized and at the optimal times. Here’s a hint: You want to be the company that sends personalized … Read more 6 Best Practices for Push Notifications in 2020
Web Push Notifications is a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. Email Marketing has lost its charm. SMS Marketing is almost dead. Push Notification has now taken over. … Read more 7 Major Benefits of using Web Push Notifications in eCommerce
Traditionally, any small retail business needed distributors like supermarkets and other retail outlets to make their product reach the masses. This meant sharing a great deal of profit with wholesalers and retailers. The only direct relationship manufacturers could secure with consumers was through unorganized door-to-door selling which became outdated and of little use in understanding … Read more Top D2C Brands in India